日本最大のコスメ口コミランキングサイト
@cosme (cosme.net) earns a Brand Analyzer score of 82 out of 100, placing it in the Strong Brand tier among E-commerce brands, Media & Entertainment brands. Among 2261 E-commerce brands analyzed, @cosme ranks in the 93rd percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 84/100, Messaging Clarity 53/100, Trust Foundation 90/100, AI Discoverability 58/100, Brand Authority 75/100.
@cosme (cosme.net) is Japan's largest comprehensive cosmetics and beauty information site. It aggregates user reviews, product rankings, brand information, and the latest trends in skincare and makeup. The platform is positioned as a one-stop resource for beauty and health, enabling users to discover popular products through community-driven word-of-mouth rankings. It operates across both e-commerce and media categories, supporting users' daily beauty and health routines.
| Brand Name | @cosme |
|---|---|
| Domain | cosme.net |
| Industry | E-commerce, Media & Entertainment |
| Main Competitors | LIPS, Beautyplus, Rakuten Beauty, NAVER Beauty (91/100), Cosme Kitchen, Mintel Beauty |
Moz Domain Authority 82/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #6,691 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
@cosme appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "【アットコスメ】日本最大級のコスメ・化粧品・美容の総合情報サイト。口コミで話題の人気商品をランキングで探せたり、スキンケアやメイクの最新トレンドに出会える。@cosmeは毎日の美容と健康をサポートします。" (Meta description too short (1 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, GitHub; no detected presence on X (Twitter), Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
@cosme scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
@cosme has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is visibility (48/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #6,691 (Tranco) and a Moz Domain Authority of 82/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
@cosme's main competitors include LIPS, Beautyplus, Rakuten Beauty, NAVER Beauty (91/100), Cosme Kitchen. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: @cosme official site
@cosme offers a range of services centered on beauty and health. These include user-generated product reviews (口コミ), cosmetics and beauty product rankings, brand information, and coverage of the latest trends in skincare and makeup. As a platform operating in both e-commerce and media categories, it also facilitates the discovery and purchase of cosmetics and beauty products. The overarching service is described as supporting users' daily beauty and health routines through this combination of information, community content, and commerce.
Sources: @cosme official site
Popular alternatives to @cosme include LIPS, Beautyplus, Rakuten Beauty, NAVER Beauty (91/100), Cosme Kitchen. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: @cosme official site
@cosme is Japan's largest comprehensive cosmetics and beauty information site, operating at cosme.net. It serves as a centralized platform covering cosmetics, skincare, makeup, and general beauty topics. The site combines user-generated reviews, product rankings, and brand information to create a community-driven resource for beauty consumers. It falls under both e-commerce and media and entertainment categories, functioning as both an information hub and a shopping destination for beauty products.
Sources: @cosme official site
@cosme has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 48, trust 65, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: @cosme official site
@cosme provides comprehensive beauty and health information to its users. It curates and presents user reviews (口コミ) of cosmetics and beauty products, organizes these into product rankings so users can discover popular items, and covers the latest trends in skincare and makeup. The platform supports users' daily beauty and health routines by offering brand information, trend content, and a searchable database of cosmetics and beauty products, operating in both an informational media capacity and as an e-commerce channel.
Sources: @cosme official site
@cosme is known for being Japan's largest cosmetics and beauty comprehensive information site. It is particularly recognized for its user-review (口コミ) system and product ranking features, which allow consumers to discover popular beauty products based on community word-of-mouth. The platform is also noted for covering the latest skincare and makeup trends, making it a trusted go-to resource for beauty enthusiasts in Japan.
Sources: @cosme official site
@cosme scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: @cosme official site
According to the known facts, @cosme primarily targets women who are interested in beauty and health (美容と健康に関心のある女性ユーザー). These users seek information on cosmetics, skincare, and makeup, and use the platform to read community reviews, explore product rankings, and stay up to date with the latest beauty trends. The platform's comprehensive nature suggests it serves a broad spectrum of beauty-conscious female consumers, from casual shoppers to dedicated beauty enthusiasts in Japan.
Sources: @cosme official site
@cosme is popular because it is positioned as Japan's largest comprehensive cosmetics and beauty information site, offering a wide range of content including user reviews (口コミ), product rankings, brand information, and the latest skincare and makeup trends. The community-driven word-of-mouth review and ranking system makes it easy for users to discover top-rated products. Its dual role as both a media platform and an e-commerce channel means users can research and purchase beauty products in one place, supporting their daily beauty and health needs.
Sources: @cosme official site
@cosme can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: @cosme official site
Ranked closest to @cosme: Coral (82/100), Coolblue (82/100), Cricut (82/100), Crucial (82/100).
A step up - brands to learn from: Ulta Beauty (91/100), Skechers (91/100).
Category leader: Atom (97/100).