Sun Protection You Wear
Coolibar (coolibar.com) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Fashion & Apparel brands, Healthcare brands, Sports & Fitness brands, in the 89th percentile of 5986 Fashion & Apparel brands.
Coolibar is a brand specializing in sun protection clothing, offering lightweight and breathable apparel with built-in UPF 50+ UV coverage. The company positions itself as the world's #1 sun protection clothing brand, with products endorsed by dermatologists and certified by the Skin Cancer Foundation. Coolibar targets health-conscious individuals and outdoor enthusiasts seeking daily protection from harmful UVA and UVB rays while maintaining comfort and style.
| Brand Name | Coolibar |
|---|---|
| Domain | coolibar.com |
| Industry | Fashion & Apparel, Healthcare |
| Main Competitors | Columbia Sportswear (82/100), UV Skinz (85/100), Patagonia (93/100), REI Co-op (94/100), Solbari (85/100), Mott 50 (75/100), L.L.Bean (89/100) |
Moz Domain Authority 63/100 vs category average 46 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #144,251 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Discover lightweight, breathable sun protection clothing with built-in UV coverage for comfortable, everyday wear. Trusted by dermatologists to help protect your skin every day." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify, Vue.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Coolibar?", Claude could identify the brand as of October 2026. Coolibar is a brand specializing in sun-protective clothing, offering UPF 50+ rated apparel like hats, swimwear, and everyday wear designed to block UV rays. Best known for UPF 50+ sun protective clothing.
When asked "Best brands similar to Coolibar?", Claude would recommend Coolibar as of October 2026. It's one of the pioneering and most recognized brands specifically focused on UPF-rated sun protective apparel.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Coolibar's main competitors in Fashion & Apparel: Columbia Sportswear (82/100), UV Skinz (85/100), Patagonia (93/100), REI Co-op (94/100), Solbari (85/100).
Sources: Brand Analyzer scan
Coolibar has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 44, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Coolibar official site
Coolibar scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Coolibar official site
Coolibar offers UPF 50+ sun protection clothing designed to be lightweight and breathable for everyday wear. Its products block 98% of UVA and UVB rays and are positioned as dermatologist-trusted and certified by the Skin Cancer Foundation, falling within the Fashion & Apparel, Healthcare, and Sports & Fitness categories.
Sources: Coolibar official site
Coolibar is a brand that specializes in sun protection clothing, offering apparel with built-in UPF 50+ UV coverage designed for lightweight, breathable, everyday wear. It positions itself as the world's #1 sun protection clothing brand, with products trusted by dermatologists and certified by the Skin Cancer Foundation.
Sources: Coolibar official site
Coolibar designs and sells UPF 50+ clothing that blocks 98% of UVA and UVB rays. Its product line is intended to provide dermatologist-trusted, medical-grade sun protection while remaining comfortable and stylish enough for daily and outdoor wear.
Sources: Coolibar official site
Coolibar can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Coolibar official site
Coolibar is known for its UPF 50+ sun protection clothing, which blocks 98% of UVA and UVB rays. The brand is recognized for combining dermatologist endorsement and Skin Cancer Foundation certification with lightweight, breathable, everyday wearable designs.
Sources: Coolibar official site
Coolibar's products are used by health-conscious individuals, outdoor enthusiasts, and people seeking dermatologist-recommended sun protection for daily wear and various activities. Its target audience values both medical-grade UV protection and comfortable, stylish clothing.
Sources: Coolibar official site
Coolibar scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Coolibar has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #144,251 (Tranco) and a Moz Domain Authority of 63/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Coolibar from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Coolibar: COOLA (86/100), Clovia (86/100), Cosabella (86/100), Cosatto (86/100).
A step up - brands to learn from: Zappos (91/100), Vogue India (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.