Eesti oma kauplusekett kõigile
Coop (coop.ee) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Finance brands, Food & Beverage brands, in the 47th percentile of 9119 E-commerce brands.
Coop (coop.ee) is Coop Eesti, the oldest and largest cooperative retail group in Estonia. It is 100% owned by Estonian consumers and comprises 19 independent regional cooperatives operating nearly 330 stores with about 6,000 employees and roughly 70,000 customer-owners. Beyond retail, the group offers banking solutions and loyalty services, aiming to provide a locally rooted, consumer-owned retail network that serves communities across the country.
| Brand Name | Coop |
|---|---|
| Domain | coop.ee |
| Industry | E-commerce, Finance |
| Founded | 1890 |
| Headquarters | Basel |
| Main Competitors | Rimi Eesti, Selver (83/100), Maxima Eesti, Prisma Peremarket |
Moz Domain Authority 38/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #399,888 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Coop appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "100% Eesti tarbijatele endile kuuluv Coop Eesti (COOP Estonia) on vanim ja suurim jaekaubanduse valdkonnas ühiselt tegutsev grupp Eestis. Selle nime all toimetab 19 iseseisvat piir…" (Meta description: 39 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ET-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on Facebook, YouTube, Instagram, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Coop?", Claude could identify the brand as of September 2026. Coop (coop.ee) is the online store of Coop Eesti, an Estonian retail cooperative that operates a nationwide chain of grocery and consumer goods stores, offering many of the same products online as in its physical shops. Best known for Being a major Estonian grocery retail cooperative with a wide network of local stores.
When asked "Best brands similar to Coop?", Claude would not surface Coop as of September 2026. It's a well-known regional grocery chain in Estonia, but not a standout or notable name in the broader e-commerce space compared to larger international online retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Coop has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 48, trust 22, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Coop official site
Coop was founded in 1890. Coop operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Coop is headquartered in Basel. Coop operates in the E-commerce category.
Sources: Wikidata
Coop scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Coop official site
Coop is Coop Eesti, a consumer-owned cooperative retail group in Estonia. It is described as 100% owned by Estonian consumers and is the oldest and largest jointly operating retail group in the country, consisting of 19 independent regional consumer cooperatives.
Sources: Coop official site
Coop can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Coop official site
Coop offers retail grocery and general merchandise through its network of nearly 330 stores in Estonia. It also provides banking solutions and loyalty/value-added services to its customer-owners as part of its cooperative retail model.
Sources: Coop official site
Coop operates a network of nearly 330 retail stores across Estonia through 19 independent regional cooperatives. In addition to grocery and general retail, it provides banking solutions and loyalty-program style value-added services to its customer-owners.
Sources: Coop official site
Coop is known for being Estonia's oldest and largest cooperative retail network, owned entirely by its Estonian consumers rather than external shareholders. It is recognized for its extensive store network of nearly 330 locations and its customer-ownership model involving around 70,000 client-owners.
Sources: Coop official site
Coop is used by Estonian consumers and families who shop at local stores and want to benefit from the cooperative ownership structure, becoming customer-owners who can access additional services such as banking and loyalty programs.
Sources: Coop official site
Coop scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Coop has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (48/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #399,888 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and thin schema.org structured data. In a live check, Claude could already identify Coop from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Coop: Conative AI (77/100), commercebuild (77/100), Copart Brasil (77/100), Copper H2O (77/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.