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Coop.it (coop.it) scores 62 out of 100 on Brand Analyzer, placing it in the Developing tier among Other brands, in the 16th percentile of 13321 Other brands.
Coop.it refers to Coop, a Swiss supermarket chain founded in 1890 and headquartered in Basel, Switzerland. It operates as a major retail group in Switzerland, offering groceries and other consumer goods through a network of stores. Detailed information about its mission, value proposition, and specific service offerings could not be determined from the available content, but its identity as a longstanding Swiss retail cooperative is well established.
| Brand Name | Coop.it |
|---|---|
| Domain | coop.it |
| Industry | Other |
| Founded | 1890 |
| Headquarters | Basel |
| Main Competitors | Migros (78/100), Denner (78/100), Aldi Suisse (75/100), Lidl Schweiz (76/100), Spar Switzerland (77/100), Volg (73/100) |
Moz Domain Authority 47/100 vs category average 38 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #130,625 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Unable to determine mission statement due to inaccessible content." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Coop.it?", Claude could identify the brand as of September 2026. Coop.it was a content curation platform that let users collect, organize, and share web content, articles, and media into themed magazine-like collections, similar to Scoop.it in concept. Best known for Content curation and topic-based sharing of web articles into curated collections.
When asked "Best brands similar to Coop.it?", Claude would not surface Coop.it as of September 2026. It's a niche, largely inactive or defunct content curation tool that isn't a top-of-mind recommendation compared to more established players like Scoop.it or Flipboard.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Coop.it's main competitors in Other: Migros (78/100), Denner (78/100), Aldi Suisse (75/100), Lidl Schweiz (76/100), Spar Switzerland (77/100).
Sources: Brand Analyzer scan
Coop.it has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 19, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Coop.it official site
Coop.it was founded in 1890. Coop.it operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Coop.it is headquartered in Basel. Coop.it operates in the Other category.
Sources: Wikidata
Coop.it scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Coop.it official site
Coop.it can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Coop.it official site
Coop.it scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Coop.it has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (35/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #130,625 (Tranco) and a Moz Domain Authority of 47/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Coop.it from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Coop.it: Conexwest (62/100), Computron (62/100), Copper Surfer (62/100), Cor-Events (62/100).
A step up - brands to learn from: Yellow Door Energy (71/100), XXXLutz (71/100).
Category leader: Accenture (97/100).
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