Coop litt ditt
Coop (coop.no) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Food & Beverage brands, Real Estate brands, in the 52nd percentile of 13820 E-commerce brands.
Coop is a member-owned retail cooperative operating in Norway, offering groceries and building supplies through coop.no. Members receive purchase dividends (kjøpeutbytte) on all their shopping and access to exclusive member deals. The cooperative model aims to provide everyday value to Norwegian households and businesses. Knowledge-graph data also associates the Coop name with a Swiss supermarket chain founded in 1890 and headquartered in Basel, reflecting the broader international Coop cooperative movement.
| Brand Name | Coop |
|---|---|
| Domain | coop.no |
| Industry | E-commerce, Food & Beverage |
| Founded | 1890 |
| Headquarters | Basel |
| Main Competitors | Rema 1000, Kiwi (83/100), Meny (83/100), Spar Norge (80/100), Bunnpris, Byggmakker, Maxbo |
Moz Domain Authority 50/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #141,016 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Coop appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Gode tilbud på dagligvarer og byggevarer. Coop-medlemmer får kjøpeutbytte på alt de handler og medlemskupp!" (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NB-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Coop?", Claude could identify the brand as of September 2026. Coop is a Norwegian consumer cooperative and grocery retail chain that also operates coop.no as an online shopping platform for groceries and various goods, similar to how large supermarket chains run e-commerce alongside physical stores. Best known for being one of Norway's major grocery retail cooperatives with a strong network of physical supermarkets.
When asked "Best brands similar to Coop?", Claude would recommend Coop as of September 2026. It's a well known, major grocery and retail player in Norway, so it would naturally come up if discussing Norwegian e-commerce or grocery brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Coop's main competitors in E-commerce: Kiwi (83/100), Meny (83/100), Spar Norge (80/100).
Sources: Brand Analyzer scan
Coop has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 48, trust 26, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Coop official site
Coop was founded in 1890. Coop operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Coop is headquartered in Basel. Coop operates in the E-commerce category.
Sources: Wikidata
Coop offers groceries (dagligvarer) and building supplies (byggevarer) through its retail stores and online presence at coop.no. Its core value-added offering is a membership program that provides purchase dividends on all purchases as well as exclusive member deals and discounts across both product categories.
Sources: Coop official site
Coop scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Coop official site
Coop offers groceries and building supplies to consumers and businesses, operating retail stores and an e-commerce presence at coop.no. As a cooperative, it returns value to its members through purchase dividends (kjøpeutbytte) calculated on total spending, alongside member-exclusive discounts and deals ('medlemskupp'). This combines everyday retail operations with a rewards-based membership structure.
Sources: Coop official site
Coop can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Coop official site
Coop is known for its cooperative ownership structure, where members earn purchase dividends on everything they buy, and for offering competitive deals across both grocery and building supply categories. Its membership model, which rewards loyal shoppers financially rather than through simple point systems, is a distinguishing feature in the retail sector it serves.
Sources: Coop official site
Coop is used by Norwegian households and businesses seeking affordable groceries and building materials, particularly value-conscious consumers who are interested in the financial benefits of cooperative membership, such as purchase dividends and exclusive deals.
Sources: Coop official site
Coop scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Coop has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #141,016 (Tranco) and a Moz Domain Authority of 50/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Coop from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Coop: Cook and Becker (78/100), Converse (78/100), Corso (78/100), CouponFollow (78/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.