Ungewöhnlich anders, voller Überraschungen
Coppenrath Verlag (coppenrath.de) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, E-commerce brands, Education brands, in the 39th percentile of 7572 Media & Entertainment brands.
Coppenrath Verlag is a German publisher headquartered in Münster, founded in 1768. It creates children's books, gift items, and cookbooks characterized by detailed, imaginative design. The company describes its mission as building magical worlds for children and adults, positioning itself as an unconventional publisher distinct from classic publishing houses. Its target audience ranges from babies to adults who appreciate high-quality books and gifts.
| Brand Name | Coppenrath Verlag |
|---|---|
| Domain | coppenrath.de |
| Industry | Media & Entertainment, E-commerce |
| Founded | 1768 |
| Headquarters | Münster |
| Main Competitors | Carlsen Verlag (47/100), Ravensburger (81/100), Thienemann-Esslinger Verlag (67/100), Loewe Verlag (75/100), Arena Verlag, Oetinger Verlag |
Moz Domain Authority 37/100 vs category average 54 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #709,793 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Coppenrath Verlag has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Ungewöhnlich anders und voller Überraschungen - Mit besonderer Liebe zum Detail erschaffen wir magische Welten für Kinder und Erwachsene." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Nginx.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Coppenrath Verlag?", Claude could identify the brand as of September 2026. Coppenrath Verlag is a German publishing house based in Münster that specializes in children's and young adult books, including picture books, gift books, and calendars. Best known for Popular German children's book characters like Der kleine Rabe Socke (The Little Raven Socke).
When asked "Best brands similar to Coppenrath Verlag?", Claude would recommend Coppenrath Verlag as of September 2026. It's a well established and respected name in German children's publishing, so it would come up naturally alongside other major German kids' book publishers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Coppenrath Verlag's main competitors in Media & Entertainment: Carlsen Verlag (47/100), Ravensburger (81/100), Thienemann-Esslinger Verlag (67/100), Loewe Verlag (75/100).
Sources: Brand Analyzer scan
Coppenrath Verlag offers children's books, gift articles, and cookbooks. These products are designed with attention to detail and are marketed toward families, children from infancy through adulthood, and adults who appreciate high-quality books and gifts.
Sources: Coppenrath Verlag official site
Coppenrath Verlag is a German publishing house headquartered in Münster, founded in 1768. It specializes in creating books and related products for children and adults, with a focus on detailed, imaginative design.
Sources: Coppenrath Verlag official site
Coppenrath Verlag has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 26, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Coppenrath Verlag official site
Coppenrath Verlag was founded in 1768. Coppenrath Verlag operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Coppenrath Verlag is headquartered in Münster. Coppenrath Verlag operates in the Media & Entertainment category.
Sources: Wikidata
Coppenrath Verlag creates and publishes children's books, gift articles, and cookbooks. The company emphasizes detailed, high-quality design in its products, aiming to create 'magical worlds' for its readers, from babies to adults.
Sources: Coppenrath Verlag official site
Coppenrath Verlag scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Coppenrath Verlag official site
Coppenrath Verlag can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Coppenrath Verlag official site
Coppenrath Verlag's products are used by families and children, from babies to adults, as well as adults who enjoy high-quality books and gifts. The target audience spans a wide age range, reflecting the company's broad catalog of children's books, gift items, and cookbooks.
Sources: Coppenrath Verlag official site
Coppenrath Verlag is known for its lovingly detailed children's books, gift items, and cookbooks that aim to be 'unusually different' from typical publishing offerings. Its long history, dating back to 1768, and its focus on creating memorable, imaginative products for a wide age range are notable aspects of its identity.
Sources: Coppenrath Verlag official site
Coppenrath Verlag scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Coppenrath Verlag has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #709,793 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 37/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Coppenrath Verlag from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Coppenrath Verlag: ContentExchange (75/100), CCM - Comment Ça Marche (75/100), 2MTOTO (75/100), Counter-Strike 2 (75/100).
A step up - brands to learn from: Zeno Group (81/100), Zadar Tourist Board (81/100).
Category leader: Complex (97/100).
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