America's Largest Family Cord Blood Bank
Cord Blood Registry (cordblood.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Other brands, in the 54th percentile of 14264 Healthcare brands.
Cord Blood Registry (CBR), headquartered in San Bruno and founded in 1992, is a family cord blood and cord tissue banking company. It helps expectant parents collect and preserve newborn stem cells for potential future medical use. As America's largest private cord blood bank, CBR emphasizes scale, scientific credibility, and a track record of its stored stem cells being used in thousands of transplants and clinical trials. The company positions itself as a trusted leader in newborn stem cell preservation, serving families seeking to safeguard potential future therapeutic options.
| Brand Name | Cord Blood Registry |
|---|---|
| Domain | cordblood.com |
| Industry | Healthcare, Other |
| Founded | 1992 |
| Headquarters | San Bruno |
| Main Competitors | ViaCord, Cryo-Cell International, Americord Registry, AlphaCord, LifebankUSA |
Moz Domain Authority 53/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #508,741 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Cord Blood Registry appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Discover the potential of newborn stem cells, and learn about cord blood bankings from the world" (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Vue.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube, LinkedIn; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Cord Blood Registry?", Claude could identify the brand as of October 2026. Cord Blood Registry (CBR) is the largest private cord blood and cord tissue stem cell banking company in the US, allowing parents to collect and store their newborn's umbilical cord blood and tissue for potential future medical use. Best known for Being the largest and most established private newborn stem cell banking service in the US.
When asked "Best brands similar to Cord Blood Registry?", Claude would recommend Cord Blood Registry as of October 2026. It's a well known, long-standing leader in private cord blood banking, so it would naturally come up if someone asked about top options in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Cord Blood Registry (CBR) is a family cord blood and cord tissue banking company founded in 1992 and headquartered in San Bruno, California. It helps expectant parents collect and store newborn stem cells from cord blood and cord tissue for potential future medical use. CBR describes itself as America's largest private cord blood bank, with stem cells from its clients used in thousands of transplants and clinical trials worldwide.
Sources: Cord Blood Registry official site
Cord Blood Registry has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 46, trust 32, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Cord Blood Registry official site
Cord Blood Registry was founded in 1992. Cord Blood Registry operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Cord Blood Registry is headquartered in San Bruno. Cord Blood Registry operates in the Healthcare category.
Sources: Wikidata
Cord Blood Registry offers cord blood and cord tissue banking services, allowing expectant parents to collect and preserve their newborn's stem cells. These services are intended to provide families with a stored biological resource that could potentially be used in future medical treatments or clinical trials.
Sources: Cord Blood Registry official site
Cord Blood Registry scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Cord Blood Registry official site
Cord Blood Registry is known for being America's largest family cord blood bank, with a long operating history dating back to 1992 and a track record of its banked stem cells being used in thousands of transplants and clinical trials worldwide.
Sources: Cord Blood Registry official site
Cord Blood Registry can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Cord Blood Registry official site
Cord Blood Registry is used by expectant parents and families who are considering preserving their newborn's cord blood and cord tissue stem cells for potential future medical use, including treatments or participation in clinical trials.
Sources: Cord Blood Registry official site
Cord Blood Registry scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Cord Blood Registry has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is trust (32/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #508,741 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Cord Blood Registry from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Cord Blood Registry: Cooper University Health Care (77/100), Continence Health Australia (77/100), 코어라인소프트 (Coreline Soft) (77/100), Cortica (77/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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