Advancing science through biobanking excellence
Coriell Institute for Medical Research (coriell.org) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Education brands, Other brands, in the 37th percentile of 11275 Healthcare brands.
Coriell Institute for Medical Research is a U.S. biomedical research center founded in 1953 that operates a world-renowned biobank. It supplies high-quality biological samples-including stem cells, iPSCs, mouse embryonic stem cells, lymphoblastoid cell lines, fibroblasts, DNA, RNA, FFPE scrolls, and high molecular weight DNA-along with custom laboratory services such as gene editing, iPSC reprogramming, organoid development, and genomic/epigenomic analysis. Its mission is to investigate how DNA impacts human health, serving academic, biotechnology, pharmaceutical, and medical research institutions worldwide.
| Brand Name | Coriell Institute for Medical Research |
|---|---|
| Domain | coriell.org |
| Industry | Healthcare, Education |
| Founded | 1953 |
| Main Competitors | ATCC (83/100), The Jackson Laboratory (87/100), MilliporeSigma (83/100), Lonza (86/100), WiCell, Thermo Fisher Scientific (90/100) |
Moz Domain Authority 56/100 vs category average 41 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #624,174 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Coriell Institute for Medical Research appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "World-renowned biobank - Visit our Online Catalog for high-quality Stem Cells, Induced Pluripotent Stem Cells (iPSCs), Mouse Embryonic Stem Cells (mESCs), Lymphoblastoid Cell Lines…" (Meta description: 65 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Coriell Institute for Medical Research?", Claude could identify the brand as of September 2026. The Coriell Institute for Medical Research is a nonprofit biomedical research organization based in Camden, New Jersey, best known for maintaining large biorepositories of cell lines and DNA samples used in genetics and genomics research worldwide. Best known for Operating major cell and DNA biorepositories (such as the NIGMS Human Genetic Cell Repository) used by researchers globally.
When asked "Best brands similar to Coriell Institute for Medical Research?", Claude would recommend Coriell Institute for Medical Research as of September 2026. If someone asked about key biobanking or genetic research resource organizations, Coriell would be a natural and well-established name to mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Coriell offers biological samples including stem cells, induced pluripotent stem cells (iPSCs), mouse embryonic stem cells (mESCs), lymphoblastoid cell lines (LCLs), fibroblasts, DNA, RNA, FFPE scrolls, and high molecular weight DNA. It also provides custom laboratory services such as stem cell R&D, custom plates and panels, kitting, organoid development, gene-edited iPSC creation, iPSC reprogramming, and genomic and epigenomic services.
Sources: Coriell Institute for Medical Research official site
Coriell Institute for Medical Research's main competitors in Healthcare: ATCC (83/100), The Jackson Laboratory (87/100), MilliporeSigma (83/100), Lonza (86/100), Thermo Fisher Scientific (90/100).
Sources: Brand Analyzer scan
Coriell Institute for Medical Research is a U.S. biomedical research center and world-renowned biobank founded in 1953. It focuses on investigating how DNA impacts human health by providing high-quality biological samples and research services to the scientific community.
Sources: Coriell Institute for Medical Research official site
Coriell Institute for Medical Research has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 46, trust 29, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Coriell Institute for Medical Research official site
Coriell Institute for Medical Research was founded in 1953. Coriell Institute for Medical Research operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Coriell Institute for Medical Research scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Coriell Institute for Medical Research official site
Coriell Institute for Medical Research can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Coriell Institute for Medical Research official site
Coriell's customers include academic researchers, biotechnology and pharmaceutical companies, and medical research institutions worldwide that need high-quality biological samples and custom laboratory research services for genomic and disease research.
Sources: Coriell Institute for Medical Research official site
Coriell Institute for Medical Research scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Coriell Institute for Medical Research has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #624,174 (Tranco) and a Moz Domain Authority of 56/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Coriell Institute for Medical Research from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Coriell Institute for Medical Research: CORA Physical Therapy (74/100), Contessa Health (74/100), CorVista (74/100), Cosucra (74/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.