Conectando você ao Brasil e ao mundo
Correios (correios.com.br) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Other brands, in the 96th percentile of 20634 E-commerce brands.
Correios is the national postal service company of Brazil, founded in 1969 and headquartered in Brasília, owned by the Federal Government of Brazil. It operates a nationwide network offering postal, logistics, and digital services, including package tracking, freight calculation, and delivery solutions. Correios serves individual consumers, small and large businesses, e-commerce sellers, and institutions across Brazil and internationally, positioning itself as a reliable connector between people and businesses.
| Brand Name | Correios |
|---|---|
| Domain | correios.com.br |
| Industry | E-commerce, Other |
| Founded | 1969 |
| Headquarters | Brasília |
| Parent Company / Owner | Federal Government of Brazil |
| Main Competitors | DHL (97/100), FedEx (88/100), UPS (94/100), Jadlog (77/100), Total Express (83/100), Loggi (84/100), Sequoia Logística (73/100) |
Moz Domain Authority 94/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #5,021 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Correios has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Os Correios conectam você ao Brasil e ao mundo! Acesse nosso portal para rastrear encomendas, calcular fretes, conhecer serviços logísticos, postais e digitais. Simples, rápido e s…" (Meta description: 27 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Instagram, GitHub; no detected presence on YouTube, Facebook, LinkedIn, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Correios?", Claude could identify the brand as of August 2026. Correios is Brazil's national postal service, a state-owned company responsible for mail delivery, parcel shipping, and logistics services across the country. It plays a major role in e-commerce fulfillment in Brazil, handling a large share of package deliveries for online retail Best known for Being Brazil's official postal and parcel delivery service.
When asked "Best brands similar to Correios?", Claude would recommend Correios as of August 2026. It's a foundational logistics provider for e-commerce in Brazil, so it would naturally come up when discussing shipping and delivery options in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Correios's main competitors in E-commerce: DHL (97/100), FedEx (88/100), UPS (94/100), Jadlog (77/100), Total Express (83/100).
Sources: Brand Analyzer scan
Correios offers postal services (letter and package delivery), logistics solutions, package tracking, freight/shipping cost calculation, and digital services. These are available to individual consumers, small and large businesses, e-commerce sellers, and institutions, with coverage across Brazil and internationally.
Sources: Correios official site
Correios is the national postal service company of Brazil, a state-owned enterprise founded in 1969 and headquartered in Brasília. It is owned by the Federal Government of Brazil and operates as the country's principal provider of postal, logistics, and digital delivery services.
Sources: Correios official site
Correios has moderate AI-search visibility, scoring 65/100 on Brand Analyzer's AI visibility composite (visibility 80, trust 44, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Correios official site
Correios was founded in 1969. Correios operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Correios is headquartered in Brasília. Correios operates in the E-commerce category.
Sources: Wikidata
Correios provides postal, logistics, and digital services across Brazil and internationally. This includes delivering letters and packages, offering package tracking, calculating shipping/freight costs, and providing logistics solutions for e-commerce sellers, businesses, and institutions.
Sources: Correios official site
Correios scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Correios official site
Correios can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Correios official site
Correios is used by individual consumers, small and large businesses, e-commerce sellers, and institutions that require postal, logistics, or delivery services within Brazil and internationally.
Sources: Correios official site
Correios is known for being Brazil's national postal service, operating the country's largest and most extensive delivery network. It is widely recognized for package tracking, mail delivery, and freight services connecting consumers and businesses throughout Brazil and abroad.
Sources: Correios official site
Correios is owned by or part of Federal Government of Brazil. Correios operates in the E-commerce category.
Sources: Wikidata
Correios scores 65/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Correios has a moderate AI-visibility profile at 65/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (80/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #5,021 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Correios from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Correios: Corgi (88/100), ConsumerLab.com (88/100), Cosori (88/100), Coupang (88/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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