Business banking built differently
Countingup (countingup.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, SaaS brands, in the 83rd percentile of 7044 Finance brands.
Countingup is a UK-based financial technology company offering a business bank account combined with built-in accounting and tax tools. Aimed at small business owners and self-employed individuals, its app automates bookkeeping, invoice matching, and receipt organisation at no extra cost. Deposits are protected up to £120,000 through the FSCS. Countingup positions itself as an all-in-one alternative to using separate banking and accounting software subscriptions, aiming to save small business owners time and money on financial administration.
| Brand Name | Countingup |
|---|---|
| Domain | countingup.com |
| Industry | Finance, SaaS |
| Main Competitors | Tide (79/100), Starling Bank (89/100), Monzo Business (91/100), Xero (92/100), QuickBooks, FreeAgent (92/100), Revolut Business (82/100) |
Moz Domain Authority 41/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,376,168 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Open a business bank account in minutes. Built-in accounting & tax tools at no extra cost. Up to £120k of deposits protected by FSCS." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, LinkedIn, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Countingup?", Claude could identify the brand as of September 2026. Countingup is a UK-based fintech that offers a business current account combined with built-in accounting software, aimed primarily at sole traders and small business owners. It lets users manage invoicing, expense tracking, tax estimates, and bookkeeping directly alongside their Best known for Combining a business bank account with integrated accounting/bookkeeping tools for sole traders and small businesses.
When asked "Best brands similar to Countingup?", Claude would recommend Countingup as of September 2026. It's a solid, well-known option in the UK for small business owners wanting banking and accounting combined, so I'd mention it alongside similar tools like Tide or Starling Bank.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Countingup's main competitors in Finance: Tide (79/100), Starling Bank (89/100), Monzo Business (91/100), Xero (92/100), FreeAgent (92/100).
Sources: Brand Analyzer scan
Countingup has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 60, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Countingup official site
Countingup offers a business bank account integrated with automated accounting and tax tools. Features include bookkeeping automation, invoice matching, and receipt organisation, all built into a single app at no additional cost beyond the account itself. The service also includes FSCS deposit protection of up to £120,000.
Sources: Countingup official site
Countingup scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Countingup official site
Countingup is a UK financial technology company that provides a business bank account with built-in accounting and tax tools. It is designed for small business owners and self-employed individuals, combining banking and bookkeeping functions into a single mobile app. The service integrates automated features such as invoice matching and receipt organisation, and deposits held with Countingup are protected up to £120,000 through the Financial Services Compensation Scheme (FSCS).
Sources: Countingup official site
Countingup offers a business bank account that includes automated accounting and tax features at no extra cost. It allows users to open an account quickly, then manage banking and bookkeeping in one app, including automating tasks like invoice matching and organising receipts. The goal is to eliminate the need for separate banking and accounting software subscriptions, streamlining financial management for small business owners and the self-employed.
Sources: Countingup official site
Countingup can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Countingup official site
Countingup is used by small business owners and self-employed individuals who want to simplify their banking, bookkeeping, and tax management through a single integrated app rather than using separate banking and accounting services.
Sources: Countingup official site
Countingup is known for combining business banking with built-in accounting and tax tools in a single app, targeting small business owners and self-employed individuals. It is recognised for automating bookkeeping tasks such as invoice matching and receipt organisation without additional fees, positioning itself as an all-in-one alternative to using separate banking and accounting services.
Sources: Countingup official site
Countingup scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Countingup has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,376,168 (Tranco), a Moz Domain Authority of 41/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Countingup from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Countingup: Corcentric (84/100), American Consumer Credit Counseling (ACCC) (84/100), Charles River Associates (CRA) (84/100), Credem (84/100).
A step up - brands to learn from: YNAB (91/100), Yoti (91/100).
Category leader: Reuters (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.