Coursera Brand Score: 95/100 — Iconic tier
Courses, Certificates, and Degrees Online
Coursera (coursera.org) earns a Brand Analyzer score of 95 out of 100, placing it in the Iconic tier among Education brands, SaaS brands. Among 1209 Education brands analyzed, Coursera ranks in the 100th percentile (category average 68, leader 96). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 98/100, Digital Presence 100/100, Visual Identity 92/100, Messaging Clarity 95/100, Trust Foundation 82/100, AI Discoverability 91/100, Brand Authority 91/100.
Score breakdown — 7 dimensions
- Name Quality — 98/100
- Digital Presence — 100/100
- Visual Identity — 92/100
- Messaging Clarity — 95/100
- Trust Foundation — 82/100
- AI Discoverability — 91/100
- Brand Authority — 91/100
AI visibility
Coursera scores 83/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Visibility — 80/100
- Wikipedia presence — 40/40
- Wikidata entity — 25/25
- Web popularity (Tranco) — 15/20
- Reddit visibility — 0/15
Trust — 87/100
- Domain Authority — 30/30
- Backlink trust (spam score) — 10/10
- Schema.org structured data — 18/25
- Knowledge graph anchors (sameAs) — 15/15
- llms.txt convention — 10/10
- Reddit sentiment (heuristic) — 4/10
Recommendation likelihood — 82/100
- robots.txt AI bot permissions — 30/30
- Sitemap.xml presence — 10/10
- Help center / Docs hub — 0/15
- FAQ presence — 12/15
- Category-relative authority — 20/20
- Category leader signals — 10/10
Recommendations
- Set up professional email — Use your company domain for email (e.g., hello@yourbrand.com) instead of Gmail/Yahoo. This significantly boosts credibility. (impact: high, effort: quick_win)
Peer brands: Scribd (96/100), Cleveland Clinic (95/100), Entrepreneur (95/100), Chess.com (94/100), Codecademy (94/100).