edX Brand Score: 94/100 — Iconic tier

Online Courses from Leading Institutions

edX (edx.org) earns a Brand Analyzer score of 94 out of 100, placing it in the Iconic tier among Education brands, SaaS brands. Among 1209 Education brands analyzed, edX ranks in the 100th percentile (category average 68, leader 96). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 94/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 77/100, AI Discoverability 87/100, Brand Authority 90/100.

Score breakdown — 7 dimensions

AI visibility

edX scores 83/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Visibility — 80/100

Trust — 86/100

Recommendation likelihood — 85/100

Recommendations

Peer brands: Scribd (96/100), Cleveland Clinic (95/100), Coursera (95/100), Entrepreneur (95/100), Chess.com (94/100).