Smart solutions to move your freight
RXO (coyote.com) earns a Brand Analyzer score of 88 out of 100, placing it in the Strong Brand tier among Technology brands, SaaS brands, Manufacturing brands. Among 17273 Technology brands analyzed, RXO ranks in the 92nd percentile (category average 74, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 95/100, Messaging Clarity 95/100, Trust Foundation 94/100, AI Discoverability 78/100, Brand Authority 61/100.
RXO is a technology-driven logistics company headquartered in New York City, founded in 2005. It operates a digital freight platform that connects shippers and carriers, providing truckload, less-than-truckload, expedite, and last mile transportation services. The company combines third-party freight capacity with machine learning, AI, and industry expertise to improve the efficiency of freight movement for businesses of varying sizes across multiple transportation modes.
| Brand Name | RXO |
|---|---|
| Domain | coyote.com |
| Industry | Technology, SaaS |
| Founded | 2005 |
| Headquarters | New York City |
| Main Competitors | C.H. Robinson (89/100), XPO Logistics (83/100), J.B. Hunt Transport Services (76/100), Uber Freight (87/100), Echo Global Logistics (84/100), Landstar System (83/100), Convoy (88/100), Schneider National |
Moz Domain Authority 49/100 vs category average 38 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #469,372 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
RXO has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "We bring together third-party capacity, cutting-edge technology, and industry-leading expertise to support the shippers and carriers in our network." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, X (Twitter), YouTube, Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
RXO scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
RXO has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (66/100) and its weakest is recommendation likelihood (54/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #469,372 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify RXO from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is RXO?", Claude could identify the brand as of August 2026. RXO is a transportation and freight brokerage company that was spun off from XPO Logistics in 2022, and it uses technology-driven logistics to connect shippers and carriers; the coyote.com domain reflects its 2024 acquisition of Coyote Logistics, a major freight brokerage firm. Best known for Freight brokerage and truckload transportation services powered by a proprietary technology platform.
When asked "Best brands similar to RXO?", Claude would recommend RXO as of August 2026. It's a well-known name in freight tech and logistics, especially after absorbing Coyote Logistics, so it would come up in discussions of top freight brokerage or logistics tech companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
RXO's main competitors include C.H. Robinson (89/100), XPO Logistics (83/100), J.B. Hunt Transport Services (76/100), Uber Freight (87/100), Echo Global Logistics (84/100). These companies compete in the Technology space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
RXO and C.H. Robinson are competitors in Technology. Brand Analyzer scores RXO at 88/100 and C.H. Robinson at 89/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to RXO include C.H. Robinson (89/100), XPO Logistics (83/100), J.B. Hunt Transport Services (76/100), Uber Freight (87/100), Echo Global Logistics (84/100). Each is an established option in the Technology space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
RXO has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 66, trust 54, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: RXO official site
RXO was founded in 2005. RXO operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
RXO is headquartered in New York City. RXO operates in the Technology category.
Sources: Wikidata
RXO offers a digital freight platform providing truckload, less-than-truckload (LTL), expedite, and last mile transportation services. The platform combines third-party carrier capacity with technology tools like machine learning and AI to support shippers and carriers in managing freight movement efficiently.
Sources: RXO official site
RXO scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: RXO official site
RXO is a technology-driven logistics and freight brokerage company headquartered in New York City, founded in 2005. It operates a digital freight platform that connects shippers with third-party carriers, using technology and industry expertise to facilitate the movement of freight.
Sources: RXO official site
RXO brings together third-party transportation capacity, technology such as machine learning and AI, and logistics expertise to help shippers and carriers move freight more efficiently. It operates a digital freight platform supporting multiple transportation modes, including truckload, less-than-truckload, expedite, and last mile delivery.
Sources: RXO official site
RXO can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: RXO official site
RXO is known for its technology-driven approach to freight brokerage, using a digital platform powered by machine learning and AI to match shippers with carrier capacity across multiple transportation modes, including truckload, less-than-truckload, expedite, and last mile services.
Sources: RXO official site
RXO's platform is used by shippers and carriers of various sizes that need efficient, scalable freight and logistics solutions, including truckload, less-than-truckload, expedite, and last mile transportation services.
Sources: RXO official site
Ranked closest to RXO: Cox Automotive (88/100), Coupa (88/100), Craft.io (88/100), Critical Manufacturing (88/100).
A step up - brands to learn from: Zoom (91/100), Zerto (91/100).
Category leader: Hostinger (97/100).