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CP-Pharma (cp-pharma.de) scores 66 out of 100 on Brand Analyzer, placing it in the Developing tier among Healthcare brands, Other brands, in the 14th percentile of 20726 Healthcare brands.
CP-Pharma is a German organization that provides pharmaceutical information and products to professional audiences such as physicians, pharmacists, and healthcare providers. It positions itself as a reliable source of specialized pharmaceutical knowledge tailored to the needs of medical professionals in Germany. The company focuses on delivering trustworthy, up-to-date content and resources relevant to clinical and pharmacy practice, supporting informed decision-making within the healthcare sector.
| Brand Name | CP-Pharma |
|---|---|
| Domain | cp-pharma.de |
| Industry | Healthcare, Other |
| Main Competitors | Gelbe Liste (60/100), Rote Liste (65/100), MMI Pharma (Medizinische Medien Informations GmbH) (71/100), Fachinfo-Service (62/100), DocCheck (47/100) |
Moz Domain Authority 28/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,335,162 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "CP-Pharma stellt Fachkreisen verlässliche pharmazeutische Informationen und Produkte zur Verfügung." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Nginx.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CP-Pharma's main competitors in Healthcare: Gelbe Liste (60/100), Rote Liste (65/100), MMI Pharma (Medizinische Medien Informations GmbH) (71/100), Fachinfo-Service (62/100), DocCheck (47/100).
Sources: Brand Analyzer scan
CP-Pharma has low AI-search visibility, scoring 20/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 26, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CP-Pharma official site
CP-Pharma scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: CP-Pharma official site
CP-Pharma can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CP-Pharma official site
CP-Pharma scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CP-Pharma has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #2,335,162 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 28/100.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CP-Pharma: CP Consulting (66/100), California Psychological Association (66/100), Cold Spring Harbor Laboratory (66/100), CureApp (66/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), ZT Corporate (71/100).
Category leader: Booksy (96/100).
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