SBOBET Brand Score: 79/100 - Brand-Ready tier

เว็บแทงบอลออนไลน์ อันดับ 1

SBOBET (cpag.net) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Media & Entertainment brands, Other brands, in the 70th percentile of 11097 Sports & Fitness brands.

AI Snapshot

SBOBET is an online bookmaker founded in 2004 and headquartered in the Isle of Man. It operates as an online football betting platform (cpag.net) offering coverage of leagues from around the world, aimed at Thai bettors ranging from beginners to experienced players. The service emphasizes direct, non-agent betting access, automated deposit and withdrawal processing, competitive odds, and 24-hour availability.

Key facts about SBOBET
Brand NameSBOBET
Domaincpag.net
IndustrySports & Fitness, Media & Entertainment
Founded2004
HeadquartersIsle of Man
Main CompetitorsBet365 (83/100), Dafabet (72/100), 188Bet, M88 (69/100), W88 (71/100), 12Bet (79/100)

Evidence

SBOBET has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "แทงบอลออนไลน์ SBOBET เปิดลีคเล็กใหญ่ทั่วโลก เว็บแทงบอล #อันดับ 1 ฝากถอนออโต้ 5 วินาที โต๊ะพนันบอลราคาน้ำดี สมัครเล่น SBO 24 ชั่วโมง" (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare, WordPress, Ghost.

Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

People Also Ask About SBOBET

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are SBOBET's main competitors?

SBOBET's main competitors in Sports & Fitness: Bet365 (83/100), Dafabet (72/100), M88 (69/100), W88 (71/100), 12Bet (79/100).

Sources: Brand Analyzer scan

When was SBOBET founded?

SBOBET was founded in 2004. SBOBET operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is SBOBET headquartered?

SBOBET is headquartered in Isle of Man. SBOBET operates in the Sports & Fitness category.

Sources: Wikidata

Does ChatGPT recommend SBOBET?

SBOBET scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: SBOBET official site

How can SBOBET improve its AI discoverability?

SBOBET can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: SBOBET official site

What is SBOBET?

SBOBET is an online bookmaker, founded in 2004 and headquartered in the Isle of Man, that provides online football (soccer) betting services. The version at cpag.net is positioned as a direct-access platform for Thai bettors, offering betting on leagues from around the world without going through intermediary agents.

Sources: SBOBET official site

Recommendations

AI visibility

SBOBET scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

SBOBET has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (57/100) and its weakest is trust (23/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no llms.txt to steer AI to its best pages.

Visibility - 57/100

Trust - 23/100

Recommendation likelihood - 51/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to SBOBET: Cowes Week (79/100), Country Walkers (79/100), Crewsaver (79/100), Crimson Trace (79/100).

A step up - brands to learn from: Zhou Nutrition (81/100), Zebco (81/100).

Category leader: Complex (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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