Onafhankelijke economische beleidsanalyse
CPB (Centraal Planbureau) (cpb.nl) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Finance brands, Education brands, in the 42nd percentile of 7607 Government brands.
CPB (Centraal Planbureau) is the Dutch government's independent economic policy analysis agency, founded in 1945 and headquartered in The Hague. It operates under the Ministry of Economic Affairs and Climate and provides scientifically grounded economic forecasts and policy analyses used by policymakers, politicians, and researchers to support decision-making on the Dutch economy and labor market. It is widely regarded as an authoritative, non-partisan source for economic data and projections in the Netherlands.
| Brand Name | CPB (Centraal Planbureau) |
|---|---|
| Domain | cpb.nl |
| Industry | Government, Finance |
| Founded | 1945 |
| Headquarters | The Hague |
| Parent Company / Owner | Ministry of Economic Affairs and Climate |
| Main Competitors | CBS (Centraal Bureau voor de Statistiek), De Nederlandsche Bank, PBL (Planbureau voor de Leefomgeving), SCP (Sociaal en Cultureel Planbureau), Office for Budget Responsibility, Congressional Budget Office, Ifo Institute (72/100) |
Moz Domain Authority 60/100 vs category average 49 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #137,553 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Het CPB levert onafhankelijke economische analyses en ramingen om beleidsvorming in Nederland te ondersteunen." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is CPB (Centraal Planbureau)?", Claude could identify the brand as of October 2026. CPB (Centraal Planbureau, or Netherlands Bureau for Economic Policy Analysis) is a Dutch government agency that provides independent economic analysis and forecasts used in policy-making, including evaluating political party election manifestos. It's one of the oldest and most re Best known for Independent economic forecasting and analyzing the economic impact of Dutch political parties' election programs.
When asked "Best brands similar to CPB (Centraal Planbureau)?", Claude would recommend CPB (Centraal Planbureau) as of October 2026. It's a well-known and respected institution for anyone discussing Dutch government economic agencies or comparable national economic policy bureaus.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CPB (Centraal Planbureau) is the Netherlands' independent economic policy analysis agency, founded in 1945 and based in The Hague. It falls under the Ministry of Economic Affairs and Climate and is classified as a Dutch government agency. CPB produces economic forecasts and policy analyses intended to inform and support decision-making by government and political institutions.
CPB (Centraal Planbureau) has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 34, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
CPB (Centraal Planbureau) was founded in 1945. CPB (Centraal Planbureau) operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
CPB (Centraal Planbureau) is headquartered in The Hague. CPB (Centraal Planbureau) operates in the Government category.
Sources: Wikidata
CPB offers independent economic analyses, forecasts (ramingen), and policy evaluations covering the Dutch economy and labor market. These outputs are used to assess the economic implications of government and political party proposals.
CPB (Centraal Planbureau) scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
CPB (Centraal Planbureau) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
CPB's analyses and forecasts are used by Dutch policymakers, government institutions, politicians, researchers, and others interested in the Dutch economy and labor market.
CPB is known for being the Netherlands' authoritative, independent source of economic forecasts and policy analyses, particularly its assessments of the economic impact of political party programs and government budget plans.
CPB (Centraal Planbureau) is owned by or part of Ministry of Economic Affairs and Climate. CPB (Centraal Planbureau) operates in the Government category.
Sources: Wikidata
CPB (Centraal Planbureau) scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CPB (Centraal Planbureau) has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #137,553 (Tranco) and a Moz Domain Authority of 60/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify CPB (Centraal Planbureau) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CPB (Centraal Planbureau): constellr (74/100), Concept Searching (74/100), Chinese-American Planning Council (CPC) (74/100), California Rural Legal Assistance, Inc. (74/100).
A step up - brands to learn from: Zadar Tourist Board (81/100), The Young Foundation (81/100).
Category leader: ABC News (96/100).
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