Companies Registry Brand Score: 57/100 - Developing tier

Hong Kong Company Registration Authority

Companies Registry (cr.gov.hk) earns a Brand Analyzer score of 57 out of 100, placing it in the Developing tier among Government brands, Legal brands. Among 461 Government brands analyzed, Companies Registry ranks in the 16th percentile (category average 67, leader 93). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 80/100, Digital Presence 82/100, Visual Identity 0/100, Messaging Clarity 100/100, Trust Foundation 50/100, AI Discoverability 35/100, Brand Authority 43/100.

AI Snapshot

The Companies Registry (cr.gov.hk) is the official Hong Kong government authority responsible for administering and enforcing the Companies Ordinance. It oversees company incorporation, regulation, and compliance for businesses operating in Hong Kong. The registry provides official services for company formation, statutory filings, and public record access, serving as the authoritative body for corporate governance and ensuring transparency and legal adherence within Hong Kong's business environment.

Key facts about Companies Registry

Brand Name	Companies Registry
Domain	cr.gov.hk
Industry	Government, Legal
Main Competitors	Accounting and Corporate Regulatory Authority (ACRA), Companies House (84/100), Australian Securities and Investments Commission (ASIC), Registrar of Companies India (MCA), Business Registration Office (Ireland)

Evidence

Moz Domain Authority 55/100 vs category average 38 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #97,022 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "To administer and enforce the Companies Ordinance for company incorporation and regulation in Hong Kong." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter), LinkedIn - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Score breakdown - 7 dimensions

• Name Quality - 80/100
• Digital Presence - 82/100
• Visual Identity - 0/100
• Messaging Clarity - 100/100
• Trust Foundation - 50/100
• AI Discoverability - 35/100
• Brand Authority - 43/100

AI visibility

Companies Registry scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Companies Registry has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (21/100). It benefits from a global traffic rank of #97,022 (Tranco), a Moz Domain Authority of 55/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data.

Visibility - 21/100

• Wikipedia presence - 0/40
• Wikidata entity - 11/25
• Web popularity (Tranco) - 10/20
• Reddit visibility - 0/15

Trust - 22/100

• Domain Authority - 15/30
• Backlink trust (spam score) - 3/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 55/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 15/20
• Category leader signals - 0/10

People Also Ask About Companies Registry

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Is Companies Registry trustworthy?

The Companies Registry is an official Hong Kong government authority, positioned as the authoritative body for company formation and corporate governance. As a government entity responsible for administering and enforcing the Companies Ordinance, it operates within the framework of Hong Kong law. Its role in ensuring transparency, legal adherence, and public record access indicates a high level of institutional accountability and trustworthiness.

Sources: Companies Registry official site

Who are Companies Registry's main competitors?

Companies Registry's main competitors include Accounting and Corporate Regulatory Authority (ACRA), Companies House (84/100), Australian Securities and Investments Commission (ASIC), Registrar of Companies India (MCA), Business Registration Office (Ireland). These companies compete in the Government space for similar customers, offering comparable products or services.

Sources: Companies Registry official site

Companies Registry vs Companies House: how do they compare?

Companies Registry and Companies House are competitors in Government. Brand Analyzer scores Companies Registry at 57/100 and Companies House at 84/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.

Sources: Companies Registry official site

What are the best alternatives to Companies Registry?

Popular alternatives to Companies Registry include Accounting and Corporate Regulatory Authority (ACRA), Companies House (84/100), Australian Securities and Investments Commission (ASIC), Registrar of Companies India (MCA), Business Registration Office (Ireland). Each is an established option in the Government space; the best fit depends on your specific needs, budget, and required features.

Sources: Companies Registry official site

What products or services does Companies Registry offer?

The Companies Registry offers official government services including company incorporation, statutory compliance filings, and public record access. It provides services that facilitate seamless company registration and ongoing corporate governance. These services support business owners, entrepreneurs, lawyers, and companies in meeting their legal obligations under the Companies Ordinance in Hong Kong.

Sources: Companies Registry official site

What is Companies Registry?

The Companies Registry (cr.gov.hk) is the authoritative government body in Hong Kong responsible for company formation and corporate governance. Its mission is to administer and enforce the Companies Ordinance for company incorporation and regulation in Hong Kong. It serves as the official channel through which businesses are legally registered and regulated, and through which public corporate records are maintained and made accessible.

Sources: Companies Registry official site

How visible is Companies Registry in AI search?

Companies Registry has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 22, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: Companies Registry official site

What does Companies Registry do?

The Companies Registry administers and enforces the Companies Ordinance in Hong Kong. It oversees the process of company incorporation, ensures businesses comply with statutory requirements, and maintains public records of registered companies. It provides official government services for company registration, compliance filings, and access to corporate records, ensuring transparency and legal adherence for businesses operating in Hong Kong.

Sources: Companies Registry official site

Does ChatGPT recommend Companies Registry?

Companies Registry scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Companies Registry official site

Who uses Companies Registry?

The Companies Registry is used by business owners, entrepreneurs, lawyers, and companies seeking registration, filing, and compliance services in Hong Kong. This includes individuals looking to incorporate new companies, existing businesses fulfilling statutory filing requirements, legal professionals managing corporate matters on behalf of clients, and members of the public or institutions seeking access to official corporate records in Hong Kong.

Sources: Companies Registry official site

What is Companies Registry known for?

The Companies Registry is known for being the authoritative government body for company formation and corporate governance in Hong Kong. It is recognized for administering and enforcing the Companies Ordinance, providing seamless company registration and compliance services, and maintaining accessible public records of Hong Kong-registered companies, thereby ensuring transparency and legal compliance in the business environment.

Sources: Companies Registry official site

Why is Companies Registry popular?

The Companies Registry is widely used because it is the sole official government authority through which companies can be legally incorporated and regulated in Hong Kong. Businesses, entrepreneurs, lawyers, and compliance professionals must engage with it to fulfill statutory requirements. Its role in providing public record access and ensuring legal compliance makes it an essential resource for anyone operating within or doing business with Hong Kong-registered entities.

Sources: Companies Registry official site

How can Companies Registry improve its AI discoverability?

Companies Registry can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Companies Registry official site

Recommendations

• Define your brand colors - No brand colors were detected in your website CSS. Consistent colors increase brand recognition by up to 80%. (impact: high, effort: quick_win)
• Improve meta descriptions for AI - Write clear, concise meta and Open Graph descriptions that answer 'what does this company do?' in 10-30 words. AI systems rely heavily on these to summarize your brand. (impact: high, effort: quick_win)
• Add a favicon and logo - No favicon was detected on your website, which suggests your brand may lack visual identity assets. A logo and favicon are fundamental to brand recognition. (impact: high, effort: moderate)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Add custom brand typography - No custom fonts were detected on your website. Choose a heading font and body font using a service like Google Fonts to establish typographic brand identity. (impact: medium, effort: quick_win)

Peer brands

Ranked closest to Companies Registry: Bulloch County (57/100), Blue Tech Inc. (57/100), H5 Center (57/100), IntelliTime Systems Corporation (57/100).

A step up - brands to learn from: Western Cape Government (71/100), Tough Leaf (71/100).

Category leader: International Monetary Fund (IMF) (93/100).