Lasting Quality, Effortless Style
Craftmade (craftmade.com) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Manufacturing brands, Real Estate brands, Other brands, in the 15th percentile of 21163 Manufacturing brands.
Craftmade is a home fixtures manufacturer, established in 1985, that produces ceiling fans, lighting, and LED mirrors. The company emphasizes lasting quality, effortless style, and energy-efficient technology for homeowners. Positioned as a trusted, experienced provider, Craftmade targets both first-time home creators and those updating existing homes, offering reliable performance combined with modern design at an accessible level.
| Brand Name | Craftmade |
|---|---|
| Domain | craftmade.com |
| Industry | Manufacturing, Real Estate |
| Founded | 1985 |
| Main Competitors | Hunter Fan Company (85/100), Kichler (83/100), Minka-Aire (73/100), Progress Lighting (78/100), Monte Carlo Fans, Fanimation (76/100), Casablanca Fan Company (77/100), Quorum International |
Moz Domain Authority 35/100 vs category average 37 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #527,620 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To bring lasting quality and effortless style to homes across the country through beautifully crafted, energy-efficient ceiling fans, lighting, and LED mirrors." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Angular.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Craftmade?", Claude could identify the brand as of September 2026. Craftmade is a manufacturer and distributor of ceiling fans, lighting fixtures, and home decor products, selling primarily through independent lighting showrooms, electrical distributors, and hardware retailers in the US. Best known for Ceiling fans and residential lighting fixtures sold through wholesale distribution channels.
When asked "Best brands similar to Craftmade?", Claude would recommend Craftmade as of September 2026. It's a recognizable name in the ceiling fan and residential lighting industry, especially among distributors and showrooms, so it's worth mentioning alongside brands like Hunter or Minka Aire.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Craftmade's main competitors in Manufacturing: Hunter Fan Company (85/100), Kichler (83/100), Minka-Aire (73/100), Progress Lighting (78/100), Fanimation (76/100).
Sources: Brand Analyzer scan
Craftmade has low AI-search visibility, scoring 17/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 19, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Craftmade official site
Craftmade offers ceiling fans, lighting fixtures, and LED mirrors designed for residential use. Its product lines emphasize energy-efficient technology paired with stylish, modern design intended to meet the needs of everyday homeowners.
Sources: Craftmade official site
Craftmade scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Craftmade official site
Craftmade is a manufacturer of home fixtures, specifically ceiling fans, lighting, and LED mirrors, founded in 1985. The company focuses on combining craftsmanship with energy-efficient technology to serve homeowners across the country.
Sources: Craftmade official site
Craftmade designs and produces ceiling fans, lighting fixtures, and LED mirrors for residential use. It emphasizes energy-efficient technology and stylish design, aiming to provide reliable and accessible home fixture solutions for homeowners updating or furnishing their homes.
Sources: Craftmade official site
Craftmade can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Craftmade official site
Craftmade is known for manufacturing ceiling fans, lighting, and LED mirrors that combine quality craftsmanship with energy-efficient design. The brand has built its reputation since 1985 on delivering reliable, stylish home fixtures accessible to everyday homeowners.
Sources: Craftmade official site
Craftmade's products are used by homeowners and buyers, ranging from first-time home creators to those updating existing homes, who are seeking stylish, reliable, and energy-efficient lighting and fan solutions for their living spaces.
Sources: Craftmade official site
Craftmade scores 17/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Craftmade has a weak AI-visibility profile at 17/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (35/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #527,620 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 35/100. In a live check, Claude could already identify Craftmade from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Craftmade: Coverworks Plus (67/100), Cortex Robotics (67/100), Creative Peptides (67/100), Crescent Electric Supply Company (67/100).
A step up - brands to learn from: Zoko Machinery Co., Limited (71/100), Zoeller Pumps (71/100).
Category leader: DHL (97/100).
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