craigslist Brand Score: 85/100 — Strong Brand tier

Local classifieds and forums

craigslist (craigslist.org) earns a Brand Analyzer score of 85 out of 100, placing it in the Strong Brand tier among E-commerce brands, Other brands. Among 2125 E-commerce brands analyzed, craigslist ranks in the 97th percentile (category average 68, leader 97). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 88/100, Digital Presence 88/100, Visual Identity 65/100, Messaging Clarity 95/100, Trust Foundation 82/100, AI Discoverability 73/100, Brand Authority 78/100.

Score breakdown — 7 dimensions

AI visibility

craigslist scores 69/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Visibility — 76/100

Trust — 55/100

Recommendation likelihood — 73/100

Recommendations

Peer brands: Atom (97/100), Booking.com (97/100), LEGO (97/100), Logitech (97/100), Target (96/100).