craigslist Brand Score: 85/100 — Strong Brand tier

Local classifieds and forums

craigslist (craigslist.org) earns a Brand Analyzer score of 85 out of 100, placing it in the Strong Brand tier among E-commerce brands, Other brands. Among 2125 E-commerce brands analyzed, craigslist ranks in the 97th percentile (category average 68, leader 97). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 88/100, Digital Presence 88/100, Visual Identity 65/100, Messaging Clarity 95/100, Trust Foundation 82/100, AI Discoverability 73/100, Brand Authority 78/100.

Score breakdown — 7 dimensions

• Name Quality — 88/100
• Digital Presence — 88/100
• Visual Identity — 65/100
• Messaging Clarity — 95/100
• Trust Foundation — 82/100
• AI Discoverability — 73/100
• Brand Authority — 78/100

AI visibility

craigslist scores 69/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Visibility — 76/100

• Wikipedia presence — 40/40
• Wikidata entity — 21/25
• Web popularity (Tranco) — 15/20
• Reddit visibility — 0/15

Trust — 55/100

• Domain Authority — 30/30
• Backlink trust (spam score) — 10/10
• Schema.org structured data — 11/25
• Knowledge graph anchors (sameAs) — 0/15
• llms.txt convention — 0/10
• Reddit sentiment (heuristic) — 4/10

Recommendation likelihood — 73/100

• robots.txt AI bot permissions — 30/30
• Sitemap.xml presence — 0/10
• Help center / Docs hub — 10/15
• FAQ presence — 3/15
• Category-relative authority — 20/20
• Category leader signals — 10/10

Recommendations

• Establish your social media presence — Create profiles on major platforms (LinkedIn, X, Instagram, Facebook, YouTube) using a consistent handle derived from your brand name. Link to them from your website footer. (impact: medium, effort: quick_win)
• Add custom brand typography — No custom fonts were detected on your website. Choose a heading font and body font using a service like Google Fonts to establish typographic brand identity. (impact: medium, effort: quick_win)
• Add a sitemap.xml — Create and publish a sitemap.xml file to help both search engines and AI crawlers discover all your important pages. (impact: medium, effort: quick_win)
• Build a content ecosystem — Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)

Peer brands: Atom (97/100), Booking.com (97/100), LEGO (97/100), Logitech (97/100), Target (96/100).