Leader in Wastewater Innovation
Crane Pumps & Systems (cranepumps.com) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Energy & Utilities brands, Technology brands, in the 37th percentile of 30024 Manufacturing brands.
Crane Pumps & Systems is a manufacturer of pumping solutions, offering a portfolio of brands including Barnes, Burks, Crown, Deming, Prosser, and Weinman. The company designs products for handling solids and wastewater across municipal, commercial, residential, and military applications, ranging from large-scale sewage lift stations to residential sump pumps. Its stated mission is to address challenges in the modern waste stream through innovative pump technology, serving municipalities, distributors, and a range of institutional and residential customers.
| Brand Name | Crane Pumps & Systems |
|---|---|
| Domain | cranepumps.com |
| Industry | Manufacturing, Energy & Utilities |
| Main Competitors | Xylem (Flygt/Goulds Water Technology) (83/100), Grundfos (89/100), Gorman-Rupp (80/100), Pentair (92/100), Sulzer (85/100), Liberty Pumps (75/100), Zoeller Pump Company (70/100) |
Moz Domain Authority 37/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To solve the problems of the modern waste stream by leading the development of innovative pump technologies." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Crane Pumps & Systems?", Claude could identify the brand as of October 2026. Crane Pumps & Systems is a US-based manufacturer of pumps for municipal, industrial, commercial, and residential applications, operating well-known brands like Barnes, Prosser, Weil, Deming, and Burks. Best known for Manufacturing a wide range of pumps, especially Barnes sewage and sump pumps, under multiple legacy brand names.
When asked "Best brands similar to Crane Pumps & Systems?", Claude would recommend Crane Pumps & Systems as of October 2026. It's a long-established and reputable name in the pump manufacturing industry, particularly for wastewater and sump pump applications, so it would be a reasonable mention alongside similar industrial pump makers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Crane Pumps & Systems's main competitors in Manufacturing: Xylem (Flygt/Goulds Water Technology) (83/100), Grundfos (89/100), Gorman-Rupp (80/100), Pentair (92/100), Sulzer (85/100).
Sources: Brand Analyzer scan
Crane Pumps & Systems has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 42, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Crane Pumps & Systems official site
Crane Pumps & Systems offers pumping solutions marketed under several brands-Barnes, Burks, Crown, Deming, Prosser, and Weinman. These products support a range of applications including large-scale municipal sewage lift stations, commercial wastewater systems, and residential sump pumps, with a focus on solids-handling technology.
Sources: Crane Pumps & Systems official site
Crane Pumps & Systems scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Crane Pumps & Systems official site
Crane Pumps & Systems is a manufacturer of pumps and pumping systems designed for wastewater, sewage, and solids-handling applications. It operates under a portfolio of brands-Barnes, Burks, Crown, Deming, Prosser, and Weinman-that serve municipal, commercial, residential, and military markets.
Sources: Crane Pumps & Systems official site
Crane Pumps & Systems can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Crane Pumps & Systems official site
Crane Pumps & Systems serves municipalities, distributors, and commercial, residential, and military customers who require wastewater and sewage pumping solutions, from large-scale sewage lift stations to residential sump pump applications.
Sources: Crane Pumps & Systems official site
Crane Pumps & Systems is known for its diverse portfolio of pump brands-Barnes, Burks, Crown, Deming, Prosser, and Weinman-and for providing solids-handling pump technology used in applications spanning from large sewage lift stations to residential sump pumps.
Sources: Crane Pumps & Systems official site
Crane Pumps & Systems scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Crane Pumps & Systems has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 37/100. In a live check, Claude could already identify Crane Pumps & Systems from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Crane Pumps & Systems: CPF Worldwide (73/100), Covenant Logistics (73/100), Hoffmaster (73/100), CRH (73/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.