Building with earth, building futures
CRAterre (craterre.org) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Real Estate brands, Non-profit brands, in the 60th percentile of 15030 Education brands.
CRAterre is an international research center dedicated to earthen construction, founded in 1979. It works to advance the recognition of earth as a building material and to support local building cultures worldwide, addressing challenges related to the environment, cultural diversity, and social inequality. The organization pursues goals such as better use of local resources and sustainable, culturally rooted construction practices. It is categorized as an education, real estate, and non-profit organization, serving architects, researchers, builders, policymakers, and communities.
| Brand Name | CRAterre |
|---|---|
| Domain | craterre.org |
| Industry | Education, Real Estate |
| Founded | 1979 |
| Main Competitors | Auroville Earth Institute (71/100), CalEarth (78/100), Development Workshop (70/100), Centre for Alternative Technology (80/100), Earth Building UK and Ireland |
Moz Domain Authority 38/100 vs category average 49 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,017,522 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
CRAterre appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Depuis 1979, CRAterre, Centre international de la construction terre, oeuvre à la reconnaissance du matériau terre et plus largement des cultures constructives locales afin de répo…" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter); no detected presence on Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is CRAterre?", Claude could identify the brand as of October 2026. CRAterre is a French research and training organization based in Grenoble, specializing in earthen architecture (building with raw earth materials). It operates within the National School of Architecture of Grenoble and conducts research, training, and consulting on sustainable e Best known for Pioneering research and education on earthen/raw-earth architecture and construction techniques.
When asked "Best brands similar to CRAterre?", Claude would recommend CRAterre as of October 2026. It's a leading authority in earthen architecture education and research, relevant for anyone interested in sustainable building or heritage construction techniques.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CRAterre's main competitors in Education: Auroville Earth Institute (71/100), CalEarth (78/100), Development Workshop (70/100), Centre for Alternative Technology (80/100).
Sources: Brand Analyzer scan
CRAterre is an international research center focused on earthen construction, established in 1979. It specializes in studying and promoting earth as a building material and in supporting local building cultures around the world.
Sources: CRAterre official site
CRAterre has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 49, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CRAterre official site
CRAterre was founded in 1979. CRAterre operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
CRAterre conducts research, education, and advocacy related to earthen construction and local building cultures. It works to improve the use of local resources and to help address global challenges in environment, cultural diversity, and inequality through sustainable building practices.
Sources: CRAterre official site
CRAterre scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: CRAterre official site
CRAterre can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CRAterre official site
CRAterre offers research, expertise, and knowledge related to earthen construction and local building cultures. Its work focuses on promoting better use of local resources and supporting sustainable building practices, serving as a resource for architects, researchers, builders, and policymakers.
Sources: CRAterre official site
CRAterre's work is used by architects, researchers, builders, policymakers, and communities interested in sustainable construction, environmental preservation, and culturally-rooted building practices.
Sources: CRAterre official site
CRAterre is known for being a long-standing international authority on earthen construction, having worked since 1979 to promote earth as a sustainable building material and to document and support traditional, locally-rooted building cultures worldwide.
Sources: CRAterre official site
CRAterre scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CRAterre has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,017,522 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 38/100. In a live check, Claude could already identify CRAterre from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CRAterre: CPR India (Centre for Policy Research) (78/100), CosmoEconomics (78/100), CRCC (Commission on Rehabilitation Counselor Certification) (78/100), Creative Destruction Lab (78/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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