Empowering REALTORS® across Canada
CREA (crea.ca) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Real Estate brands, Non-profit brands, in the 98th percentile of 11494 Real Estate brands.
CREA (the Canadian Real Estate Association) is a non-profit organization that represents and supports REALTORS® across Canada. It advocates for the real estate profession, builds public trust in REALTORS®, and provides competitive technology tools, most notably REALTOR.ca, to help real estate professionals and consumers navigate property transactions. CREA's mission is to empower REALTORS® in support of Canadian real estate journeys through advocacy, reputation-building, and technology.
| Brand Name | CREA |
|---|---|
| Domain | crea.ca |
| Industry | Real Estate, Non-profit |
| Main Competitors | National Association of Realtors (86/100), Zillow (88/100), Realtor.com (88/100), Redfin (86/100), Zoocasa (89/100), RE/MAX (72/100), Royal LePage (85/100) |
Moz Domain Authority 58/100 vs category average 37 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #99,525 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
CREA appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Empowering REALTORS® in support of Canadian real estate journeys." (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, LinkedIn, X (Twitter), YouTube, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is CREA?", Claude could identify the brand as of October 2026. CREA is the Canadian Real Estate Association, the national trade organization representing real estate professionals across Canada, including realtors who hold the trademarked MLS and Realtor designations. It operates Realtor.ca, the major public-facing property listing website i Best known for Operating Realtor.ca and owning the MLS and REALTOR trademarks in Canada.
When asked "Best brands similar to CREA?", Claude would recommend CREA as of October 2026. It's the dominant and essentially unavoidable name in Canadian real estate listings and industry representation, so it would naturally come up for anything related to Canadian real estate.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CREA's main competitors in Real Estate: National Association of Realtors (86/100), Zillow (88/100), Realtor.com (88/100), Redfin (86/100), Zoocasa (89/100).
Sources: Brand Analyzer scan
CREA has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 55, recommendation 47). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CREA official site
CREA scores 47/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: CREA official site
CREA, the Canadian Real Estate Association, is a national non-profit organization that represents REALTORS® across Canada. It advocates for the real estate profession, supports its members' reputation, and provides technology tools such as REALTOR.ca to facilitate real estate transactions for both professionals and consumers.
Sources: CREA official site
CREA empowers Canadian REALTORS® by advocating on their behalf, building and protecting the reputation of the profession, and offering competitive technology tools like REALTOR.ca. These efforts support REALTORS® in serving clients throughout the real estate transaction process, from listing to closing.
Sources: CREA official site
CREA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CREA official site
CREA offers advocacy services for REALTORS®, reputation-building initiatives for the real estate profession, and technology tools such as REALTOR.ca, which supports property listings and real estate transactions in Canada.
Sources: CREA official site
CREA is best known for operating REALTOR.ca, a widely used online platform for Canadian real estate listings, and for its role as the national advocacy body representing REALTORS® across Canada.
Sources: CREA official site
CREA's services are used by Canadian REALTORS® and real estate professionals, as well as consumers who use tools like REALTOR.ca to search for properties and navigate real estate transactions.
Sources: CREA official site
CREA scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CREA has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (55/100) and its weakest is visibility (43/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #99,525 (Tranco) and a Moz Domain Authority of 58/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify CREA from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CREA: Crain's New York Business (87/100), Coworker (87/100), CRH (87/100), DLR Group (87/100).
A step up - brands to learn from: Veterans United Home Loans (91/100), TK Elevator (91/100).
Category leader: Chaos (95/100).
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