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CREATON (creaton.de) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Real Estate brands, Energy & Utilities brands, in the 54th percentile of 13757 Manufacturing brands.
CREATON is a German manufacturer specializing in pitched roof solutions, offering high-quality clay roof tiles and economical concrete roof tiles along with a comprehensive range of original and system accessories. The company, associated with Wienerberger, positions itself as an expert in steep-roof systems, combining traditional craftsmanship with modern technologies such as solar solutions. Its target audience includes construction companies, roofers, architects, and building owners seeking reliable, safe, and future-oriented roofing solutions.
| Brand Name | CREATON |
|---|---|
| Domain | creaton.de |
| Industry | Manufacturing, Real Estate |
| Parent Company / Owner | Wienerberger |
| Main Competitors | BMI Group (Braas) (78/100), Nelskamp, Erlus, Röben Tonbaustoffe, Tondach, Koramic (71/100) |
Moz Domain Authority 42/100 vs category average 38 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Wienerberger ist Experte für Steildächer und bietet hochwertige Tondachziegel und wirtschaftliche Betondachsteine mit umfangreichem Original- und Systemzubehör." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is CREATON?", Claude could identify the brand as of September 2026. CREATON is a German manufacturer of clay and concrete roof tiles, based in Wertingen, Bavaria, offering roofing systems and accessories for residential and commercial construction. Best known for Clay roof tiles for the German and European roofing market.
When asked "Best brands similar to CREATON?", Claude would recommend CREATON as of September 2026. It's a well established, long standing brand in the German roofing tile industry, so it would naturally come up alongside other major clay/concrete tile makers like Nelskamp or Braas.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CREATON's main competitors in Manufacturing: BMI Group (Braas) (78/100), Koramic (71/100).
Sources: Brand Analyzer scan
CREATON has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 40, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CREATON official site
CREATON scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: CREATON official site
CREATON offers clay roof tiles (Tondachziegel), concrete roof tiles (Betondachsteine), and an extensive range of original and system accessories for pitched roofs. It also provides solar solutions integrated into roofing systems, supporting sustainable and modern roof construction.
Sources: CREATON official site
CREATON can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CREATON official site
CREATON is a German manufacturer of roofing materials, specializing in clay roof tiles and concrete roof tiles for pitched (steep) roofs, along with related system accessories. It is associated with Wienerberger, a major building materials company.
Sources: CREATON official site
CREATON produces and supplies high-quality clay roof tiles and economical concrete roof tiles for steep roofs, along with a wide range of original and system accessories. It also offers solar solutions integrated into roofing systems, supporting construction companies, roofers, and architects in building safe and future-ready roofs.
Sources: CREATON official site
CREATON's products are used by construction companies, roofers (Dachdecker), architects, and building owners (Bauherren) who require dependable roofing materials and systems for pitched roofs.
Sources: CREATON official site
CREATON scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CREATON has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 42/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify CREATON from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CREATON: CRC Evans (77/100), Coyote Outdoor Living (77/100), CRL (C.R. Laurence) (77/100), CROM (77/100).
A step up - brands to learn from: Zucchetti (81/100), Zoo Med Laboratories (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.