Commercial Real Estate Expertise, Locally Delivered
Colliers (crec.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Real Estate brands, in the 88th percentile of 6789 Real Estate brands.
Colliers is a multinational commercial real estate services company founded in 1976 and headquartered in Toronto. Its South Florida offices, located in Miami, Fort Lauderdale, Boca Raton and West Palm Beach, provide leasing, sales, and investment services to real estate owners, users, and investors. The company combines local market knowledge with global research and investment platforms, such as SalesTracker, to help clients maximize the value of their real estate holdings.
| Brand Name | Colliers |
|---|---|
| Domain | crec.com |
| Industry | Real Estate |
| Founded | 1976 |
| Headquarters | Toronto |
| Main Competitors | CBRE (87/100), JLL (79/100), Cushman & Wakefield (75/100), Newmark (76/100), Marcus & Millichap (83/100), Avison Young (87/100) |
Moz Domain Authority 26/100 vs category average 38 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Colliers has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The South Florida offices of Colliers located in Miami, Fort Lauderdale, Boca Raton and West Palm Beach, provide a full range of commercial real estate services to real estate user…" (Meta description: 33 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, HubSpot.
Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Colliers?", Claude could identify the brand as of September 2026. Colliers is a global commercial real estate services and investment management company, offering services like property sales, leasing, valuation, and advisory across office, industrial, retail, and other asset classes. Best known for Being one of the largest global commercial real estate brokerage and services firms.
When asked "Best brands similar to Colliers?", Claude would recommend Colliers as of September 2026. Colliers is a top-tier global name in commercial real estate services, comparable to firms like CBRE, JLL, and Cushman & Wakefield.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Colliers's main competitors in Real Estate: CBRE (87/100), JLL (79/100), Cushman & Wakefield (75/100), Newmark (76/100), Marcus & Millichap (83/100).
Sources: Brand Analyzer scan
Colliers is a multinational commercial real estate services company, founded in 1976 and headquartered in Toronto. In South Florida, it operates offices in Miami, Fort Lauderdale, Boca Raton, and West Palm Beach, providing a full range of commercial real estate services to owners, users, and investors.
Sources: Colliers official site
Colliers has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 48, recommendation 39). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Colliers official site
Colliers was founded in 1976. Colliers operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Colliers is headquartered in Toronto. Colliers operates in the Real Estate category.
Sources: Wikidata
Colliers offers a full range of commercial real estate services, including leasing, sales, and investment services for real estate owners, users, and investors. It also provides access to global research and investment platforms, such as SalesTracker, to support market analysis and decision-making.
Sources: Colliers official site
Colliers provides a full range of commercial real estate services, including leasing, sales, and investment services, to real estate owners, users, and investors. It combines local market expertise in South Florida with global research and investment platforms, such as SalesTracker, to help clients maximize the value of their real estate investments.
Sources: Colliers official site
Colliers scores 39/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Colliers official site
Colliers can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Colliers official site
Colliers' services are used by commercial real estate owners, users, and investors seeking leasing, sales, and investment services, particularly in the South Florida market, including Miami, Fort Lauderdale, Boca Raton, and West Palm Beach.
Sources: Colliers official site
Colliers is known for being a full-service commercial real estate firm that combines deep local market knowledge, particularly in South Florida, with global research and investment platforms to serve real estate owners, users, and investors.
Sources: Colliers official site
Colliers scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Colliers has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is recommendation likelihood (39/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 26/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Colliers from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Colliers: Cox & Cox (83/100), Coworks (83/100), Dacor (83/100), Daikin (83/100).
A step up - brands to learn from: Veterans United Home Loans (91/100), Taskrabbit (91/100).
Category leader: Chaos (95/100).
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