Become a virtual volunteer today
By the People (loc.gov) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Government brands, in the 49th percentile of 14944 Non-profit brands.
By the People is a crowdsourcing platform operated by the Library of Congress that invites members of the public to transcribe, review, and tag digitized historical documents from the Library's collections. The initiative aims to improve the searchability and accessibility of these materials for research and educational purposes. Participation is free and open to anyone, regardless of expertise or prior experience, making it a volunteer-driven effort to expand access to historical archives.
| Brand Name | By the People |
|---|---|
| Domain | loc.gov |
| Industry | Non-profit, Education |
| Parent Company / Owner | Library of Congress |
| Main Competitors | Zooniverse (84/100), Smithsonian Transcription Center, FamilySearch Indexing (78/100), National Archives Citizen Archivist (69/100), DIY History (University of Iowa Libraries) |
Moz Domain Authority 93/100 vs category average 49 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
By the People appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Crowdsourcing project By the People invites anyone to become a Library of Congress virtual volunteer. Explore, transcribe, review, …" (Meta description: 33 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on GitHub, X (Twitter), LinkedIn, Instagram; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Library of Congress?", Claude could identify the brand as of August 2026. The Library of Congress is the research library that serves as the de facto national library of the United States, holding one of the largest collections of books, manuscripts, maps, recordings, and other materials in the world. It also runs loc.gov, offering free digital access Best known for Being the largest library in the world and the national library of the United States.
When asked "Best brands similar to Library of Congress?", Claude would recommend By the People as of August 2026. It's a premier free resource for research, primary source documents, and educational materials, making it a natural recommendation for anyone interested in education or historical research.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
By the People's main competitors in Non-profit: Zooniverse (84/100), FamilySearch Indexing (78/100), National Archives Citizen Archivist (69/100).
Sources: Brand Analyzer scan
By the People offers free online crowdsourcing tools for transcribing, reviewing, and tagging digitized items from Library of Congress collections, including historical documents such as letters, diaries, and other archival records, to improve their searchability and accessibility.
Sources: By the People official site
By the People is a crowdsourcing project run by the Library of Congress that allows members of the public to serve as virtual volunteers. It enables users to explore, transcribe, review, and tag digitized items from the Library's collections, helping to make historical documents more searchable and accessible for research.
Sources: By the People official site
By the People has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 41, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: By the People official site
By the People provides online tools for volunteers to transcribe handwritten or typed text, review others' transcriptions for accuracy, and add descriptive tags to digitized items from the Library of Congress's collections. This work improves the searchability and readability of historical documents, opening them up to broader research use.
Sources: By the People official site
By the People scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: By the People official site
By the People is known for being the Library of Congress's official crowdsourcing platform that engages volunteers in transcribing and tagging historical documents, making previously hard-to-search archival materials more discoverable and accessible to researchers, educators, and the public.
Sources: By the People official site
By the People is operated directly by the Library of Congress, a U.S. federal institution, which lends it institutional credibility as an official government-run crowdsourcing initiative. The platform's transcriptions go through a review process involving multiple volunteers, which helps ensure accuracy before data is finalized.
Sources: By the People official site
By the People can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: By the People official site
By the People is used by history enthusiasts, educators, students, researchers, and members of the general public who are interested in volunteering to help digitize, transcribe, and preserve historical documents held by the Library of Congress.
Sources: By the People official site
By the People scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
By the People has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 93/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify By the People from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
76 in October 2026, down from 93 in August 2026.
Ranked closest to By the People: Living Faith (76/100), African Lion Safari (76/100), The London Community Foundation (76/100), Large Public Power Council (LPPC) (76/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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