Audit, Tax, Advisory and Consulting
Crowe UK (crowe.co.uk) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, Legal brands, Manufacturing brands, in the 71st percentile of 15207 Finance brands.
Crowe UK is part of an international network of public accounting, tax, consulting and business advisory firms. Founded in 1915, it provides audit, tax, advisory and consulting services designed to help clients make informed decisions and achieve lasting value. The firm serves businesses, organisations and individuals, including companies involved in mergers and acquisitions, law firms and manufacturers, combining specialist expertise with the resources of a global network to address complex business challenges.
| Brand Name | Crowe UK |
|---|---|
| Domain | crowe.co.uk |
| Industry | Finance, Legal |
| Founded | 1915 |
| Headquarters | New York City |
| Main Competitors | Deloitte (95/100), PwC (83/100), KPMG (92/100), EY (94/100), BDO (88/100), Grant Thornton (79/100), Mazars (87/100), RSM UK (75/100) |
Moz Domain Authority 27/100 vs category average 39 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Audit, Tax, Advisory and Consulting" (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Crowe UK?", Claude could identify the brand as of October 2026. Crowe UK is a major accountancy and consultancy firm, part of the global Crowe Global network, offering audit, tax, advisory and risk services to businesses across the UK. Best known for Being one of the UK's top 10 accountancy and advisory firms, particularly known for audit and tax services to mid-market businesses.
When asked "Best brands similar to Crowe UK?", Claude would recommend Crowe UK as of October 2026. It's a well-established, nationally recognized accountancy firm that would naturally come up alongside other major UK audit and advisory firms like BDO, Mazars, or RSM.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Crowe UK's main competitors in Finance: Deloitte (95/100), PwC (83/100), KPMG (92/100), EY (94/100), BDO (88/100).
Sources: Brand Analyzer scan
Crowe UK has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 23, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Crowe UK official site
Crowe UK was founded in 1915. Crowe UK operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Crowe UK is headquartered in New York City. Crowe UK operates in the Finance category.
Sources: Wikidata
Crowe UK offers audit services, tax advisory and compliance services, business and financial advisory services, and consulting services. These services support clients with financial reporting, regulatory compliance, business decision-making, and transactions such as mergers and acquisitions.
Sources: Crowe UK official site
Crowe UK scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Crowe UK official site
Crowe UK is a member firm of an international network of public accounting, tax, consulting and business advisory firms. It operates as a professional services firm offering audit, tax, advisory and consulting services to businesses, organisations and individuals.
Sources: Crowe UK official site
Crowe UK provides specialist audit, tax, advisory and consulting services intended to help clients make informed business decisions and achieve long-term value. It supports clients through complex challenges such as mergers and acquisitions, regulatory compliance, and financial reporting, drawing on both local expertise and the resources of its global network.
Sources: Crowe UK official site
Crowe UK can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Crowe UK official site
Crowe UK's services are used by businesses, organisations and individuals seeking audit, tax, advisory and consulting expertise. This includes companies undergoing mergers and acquisitions, law firms, and manufacturers, among other clients requiring specialist financial and business advisory support.
Sources: Crowe UK official site
Crowe UK scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Crowe UK has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is trust (23/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 27/100 and thin schema.org structured data. In a live check, Claude could already identify Crowe UK from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Crowe UK: Cross River (80/100), Crisil (80/100), Crow Holdings (80/100), Crump (80/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
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