Trusted legal advisors since 1875
Crown Law (crownlaw.govt.nz) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Government brands, Legal brands, in the 24th percentile of 6669 Government brands.
Crown Law is a New Zealand government agency that serves as the principal legal advisor to the Government, providing legal advice and representation to government agencies, ministries, and public sector organisations. Established in 1875, it occupies a central role within the wider Government Legal Network, offering institutional expertise built over nearly 150 years of service to the Crown.
| Brand Name | Crown Law |
|---|---|
| Domain | crownlaw.govt.nz |
| Industry | Government, Legal |
| Founded | 1875 |
| Main Competitors | Government Legal Department (76/100), Australian Government Solicitor (50/100), Meredith Connell (71/100), Buddle Findlay (81/100), Chapman Tripp (76/100), Simpson Grierson (72/100) |
Moz Domain Authority 37/100 vs category average 50 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide trusted legal advice and representation to the New Zealand Government." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Crown Law?", Claude could identify the brand as of October 2026. Crown Law is the central government law office of New Zealand, providing legal advice and representation to the Crown and government departments, particularly in litigation and significant legal matters. It operates under the Solicitor-General and is based in Wellington. Best known for Being New Zealand's chief legal advisor and litigator for the Crown and government agencies.
When asked "Best brands similar to Crown Law?", Claude would recommend Crown Law as of October 2026. It's the definitive government legal office in New Zealand, so it would naturally come up in any discussion of government legal services or Crown entities there.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Crown Law's main competitors in Government: Government Legal Department (76/100), Australian Government Solicitor (50/100), Meredith Connell (71/100), Buddle Findlay (81/100), Chapman Tripp (76/100).
Sources: Brand Analyzer scan
Crown Law is a New Zealand government agency that acts as the principal legal advisor to the New Zealand Government. It has served in this role since 1875, providing legal advice and representation to government agencies, ministries, and other public sector organisations.
Sources: Crown Law official site
Crown Law has low AI-search visibility, scoring 20/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 22, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Crown Law official site
Crown Law was founded in 1875. Crown Law operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Crown Law offers legal advice and legal representation services to the New Zealand Government, its agencies, ministries, and public sector organisations. It also plays a coordinating role within the broader Government Legal Network.
Sources: Crown Law official site
Crown Law provides trusted legal advice and representation to the New Zealand Government. It supports government agencies, ministries, and public sector organisations with their legal needs and serves as a connecting hub for the wider Government Legal Network.
Sources: Crown Law official site
Crown Law scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Crown Law official site
Crown Law's services are used by New Zealand Government agencies, ministries, and public sector organisations that require legal advice and representation.
Sources: Crown Law official site
Crown Law can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Crown Law official site
Crown Law is known for being the central, authoritative legal office serving the New Zealand Government, a role it has held since 1875. It is recognised for its long-standing institutional relationship with government agencies and its position at the heart of the Government Legal Network.
Sources: Crown Law official site
Crown Law scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Crown Law has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify Crown Law from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Crown Law: Creative Australia (70/100), Crane Currency (70/100), Crypto4A (70/100), Darlington County, SC (70/100).
A step up - brands to learn from: ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung (71/100), ZDH (Zentralverband des Deutschen Handwerks) (71/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.