Engineered performance for the long haul
CRST (crst.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Manufacturing brands, Other brands, in the 85th percentile of 25233 Manufacturing brands.
CRST is an American freight transportation and logistics company headquartered in Cedar Rapids, Iowa. It provides comprehensive, tailored logistics solutions for businesses, including dedicated capacity, final mile delivery, and complex installations. The company emphasizes a strong safety culture and a dedicated driver network, positioning itself as a full-service transportation provider serving businesses and enterprises nationwide.
| Brand Name | CRST |
|---|---|
| Domain | crst.com |
| Industry | Manufacturing, Other |
| Headquarters | Cedar Rapids, IA |
| Main Competitors | Schneider National (84/100), J.B. Hunt Transport Services (88/100), Werner Enterprises (89/100), Old Dominion Freight Line (78/100), XPO Logistics (89/100), Knight-Swift Transportation (72/100), C.H. Robinson (89/100) |
Moz Domain Authority 44/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #335,815 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Have seamless deliveries with CRST in Cedar Rapids, IA. Contact our transportation company for comprehensive and tailored logistics solutions." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost, HubSpot.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is CRST?", Claude could identify the brand as of September 2026. CRST is a large trucking and transportation company based in Cedar Rapids, Iowa, offering freight hauling, dedicated fleet services, and expedited shipping rather than manufacturing. Best known for Being one of the largest trucking companies in the US, especially known for flatbed and expedited freight services.
When asked "Best brands similar to CRST?", Claude would not surface CRST as of September 2026. It's a logistics and transportation company, not a manufacturer, so it wouldn't fit a list of manufacturing brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CRST's main competitors in Manufacturing: Schneider National (84/100), J.B. Hunt Transport Services (88/100), Werner Enterprises (89/100), Old Dominion Freight Line (78/100), XPO Logistics (89/100).
Sources: Brand Analyzer scan
CRST has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 64, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CRST official site
CRST offers freight transportation and logistics services, including dedicated capacity, final mile delivery, and complex logistics installations for business clients.
Sources: CRST official site
CRST scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: CRST official site
CRST is an American freight transportation and logistics company headquartered in Cedar Rapids, Iowa. It provides trucking and logistics services to businesses across the United States.
Sources: CRST official site
CRST provides freight transportation and logistics services, including dedicated capacity, final mile delivery, and complex installation logistics for business customers.
Sources: CRST official site
CRST can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CRST official site
CRST is known for offering comprehensive, tailored logistics solutions, including final mile delivery and complex installations, supported by a strong safety culture and a dedicated network of drivers.
Sources: CRST official site
CRST's services are used by businesses and enterprises that require reliable freight transportation, dedicated capacity, and complex logistics or final mile delivery solutions.
Sources: CRST official site
CRST scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CRST has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (64/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #335,815 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify CRST from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CRST: CRKT (Columbia River Knife and Tool) (82/100), Crane Co. (82/100), CRU Group (82/100), Culp, Inc. (82/100).
A step up - brands to learn from: Zuken (91/100), Zoetis (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.