Cushing Academy Brand Score: 74/100 - Brand-Ready tier

Discover the Power of Cushing

Cushing Academy (cushing.org) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, in the 41st percentile of 21487 Education brands.

AI Snapshot

Cushing Academy is a private, coeducational day and boarding high school located in Ashburnham, Massachusetts, about an hour from Boston. Founded in 1865, it serves students in grades 9-12 as well as postgraduates. The school offers a college preparatory curriculum within a globally diverse community, emphasizing academic rigor alongside opportunities for students to pursue personal interests and build lasting relationships in a New England boarding school setting.

Key facts about Cushing Academy
Brand NameCushing Academy
Domaincushing.org
IndustryEducation
Founded1865
HeadquartersAshburnham, Massachusetts
Main CompetitorsPhillips Exeter Academy (81/100), Phillips Academy Andover, Deerfield Academy (79/100), Northfield Mount Hermon School (77/100), Groton School (76/100), Milton Academy (75/100), Tabor Academy (79/100), Suffield Academy (79/100), Lawrence Academy (77/100), Worcester Academy (73/100)

Evidence

Moz Domain Authority 38/100 vs category average 47 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #2,181,273 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Welcome to Cushing Academy, a private, coed day and boarding high school with a postgraduate option, located an hour from Boston in Ashburnham, Massachusetts." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare, HubSpot.

Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Cushing Academy?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is Cushing Academy?", Claude could identify the brand as of October 2026. Cushing Academy is a private, coeducational boarding and day school in Ashburnham, Massachusetts, founded in 1865, offering a college-preparatory curriculum for grades 9-12 plus postgraduate students. Best known for Being one of the oldest coeducational boarding schools in the US, and for a widely publicized 2009 decision to remove most print books from its library in favor.

When asked "Best brands similar to Cushing Academy?", Claude would recommend Cushing Academy as of October 2026. It's a well known New England boarding school with a long history and strong academic reputation, so it fits naturally in discussions of top prep schools.

People Also Ask About Cushing Academy

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Cushing Academy's main competitors?

Cushing Academy's main competitors in Education: Phillips Exeter Academy (81/100), Deerfield Academy (79/100), Northfield Mount Hermon School (77/100), Groton School (76/100), Milton Academy (75/100).

Sources: Brand Analyzer scan

What is Cushing Academy?

Cushing Academy is a private, coeducational day and boarding high school located in Ashburnham, Massachusetts, approximately one hour from Boston. It serves students in grades 9 through 12 as well as postgraduate students, offering a college preparatory education within a boarding school setting.

Sources: Cushing Academy official site

When was Cushing Academy founded?

Cushing Academy was founded in 1865. Cushing Academy operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

What products or services does Cushing Academy offer?

Cushing Academy offers a coeducational day and boarding high school program for grades 9-12, along with a postgraduate option. Its services include a college preparatory academic curriculum, residential boarding facilities for students, and a campus community designed to support personal and academic development.

Sources: Cushing Academy official site

What does Cushing Academy do?

Cushing Academy provides a college preparatory education for day and boarding students in grades 9-12, as well as a postgraduate option. It offers an academic program intended to prepare students for college while fostering personal growth, exploration of interests, and community engagement within a boarding school environment.

Sources: Cushing Academy official site

Does ChatGPT recommend Cushing Academy?

Cushing Academy scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Cushing Academy official site

How can Cushing Academy improve its AI discoverability?

Cushing Academy can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Cushing Academy official site

Who uses Cushing Academy?

Cushing Academy is used by prospective high school students in grades 9 through 12, as well as postgraduate students, who are seeking a private, coeducational boarding or day school experience. Their families are also part of the target audience as they consider college preparatory education options near Boston.

Sources: Cushing Academy official site

What is Cushing Academy known for?

Cushing Academy is known for being a long-established boarding and day school, founded in 1865, located in Ashburnham, Massachusetts. It is recognized for its coeducational, globally diverse community and its college preparatory curriculum set in a New England boarding school environment near Boston.

Sources: Cushing Academy official site

Recommendations

AI visibility

Cushing Academy scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Cushing Academy has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,181,273 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and thin schema.org structured data. In a live check, Claude could already identify Cushing Academy from memory (October 2026) - a sign these signals are paying off.

Visibility - 15/100

Trust - 36/100

Recommendation likelihood - 48/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Cushing Academy: Curtin Singapore (74/100), Cuningham (74/100), CUTS International (74/100), University of Vermont Health (74/100).

A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).

Category leader: Canva (97/100).

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