Effortless style, made to love
Custommade (custommade.dk) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Fashion & Apparel brands, E-commerce brands, in the 51st percentile of 8281 Fashion & Apparel brands.
Custommade is a fashion e-commerce brand offering contemporary Scandinavian-designed clothing at accessible prices. It targets fashion-conscious consumers across Europe who want quality essentials with a simple online shopping experience, including free European shipping. The brand positions itself as a modern, design-driven label that combines style, value, and continental accessibility, aiming to make shopping effortless and enjoyable.
| Brand Name | Custommade |
|---|---|
| Domain | custommade.dk |
| Industry | Fashion & Apparel, E-commerce |
| Main Competitors | COS (57/100), & Other Stories (69/100), Samsøe Samsøe (83/100), Ganni (84/100), Arket (70/100), Zalando (85/100), H&M (88/100) |
Moz Domain Authority 38/100 vs category average 44 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Custommade" (No meta description. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Custommade?", Claude could identify the brand as of October 2026. Custommade (Custommade Copenhagen) is a Danish contemporary fashion brand based in Copenhagen that designs premium women's and men's clothing with a minimalist Scandinavian aesthetic, including denim, knitwear, and outerwear. Best known for Scandinavian minimalist contemporary fashion with a focus on quality denim and knitwear.
When asked "Best brands similar to Custommade?", Claude would recommend Custommade as of October 2026. It's a recognizable Danish contemporary label that fits well alongside other Scandi fashion brands when discussing minimalist, quality-focused apparel.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Custommade's main competitors in Fashion & Apparel: COS (57/100), & Other Stories (69/100), Samsøe Samsøe (83/100), Ganni (84/100), Arket (70/100).
Sources: Brand Analyzer scan
Custommade has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 49, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Custommade official site
Custommade scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Custommade official site
Custommade can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Custommade official site
Custommade scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Custommade has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (54/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 38/100. In a live check, Claude could already identify Custommade from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Custommade: CultSport (78/100), Credo Beauty (78/100), Daily Paper (78/100), Damas Jewellery (78/100).
A step up - brands to learn from: Zucchetti (81/100), Zizzi (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.