Digital ownership. Financial freedom.
Dapper Labs (dapperlabs.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Technology brands, Media & Entertainment brands, Finance brands, in the 49th percentile of 40421 Technology brands.
Dapper Labs is a venture studio founded in 2018 and headquartered in Vancouver, operating at the intersection of blockchain technology and entertainment. It creates officially licensed digital asset experiences such as NBA Top Shot, Disney Pinnacle, NFL ALL DAY, and CryptoKitties, and developed the Flow blockchain. The company's mission centers on building open infrastructure for digital ownership and financial freedom for creators and communities, targeting fans, collectors, and creators in sports and entertainment.
| Brand Name | Dapper Labs |
|---|---|
| Domain | dapperlabs.com |
| Industry | Technology, Media & Entertainment |
| Founded | 2018 |
| Headquarters | Vancouver |
| Main Competitors | Sorare (87/100), OpenSea (87/100), Immutable (90/100), Animoca Brands (86/100), Ethereum Foundation (81/100), Candy Digital (74/100), Fanatics Collect (74/100) |
Moz Domain Authority 48/100 vs category average 40 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #170,717 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Dapper Labs is the venture studio behind NBA Top Shot, Disney Pinnacle, NFL ALL DAY, CryptoKitties, and Flow. Discover our work in digital ownership." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Dapper Labs?", Claude could identify the brand as of September 2026. Dapper Labs is a blockchain technology company best known for creating CryptoKitties and NBA Top Shot, and for developing the Flow blockchain designed to support NFTs and consumer crypto applications at scale. Best known for Creating NBA Top Shot and the Flow blockchain.
When asked "Best brands similar to Dapper Labs?", Claude would recommend Dapper Labs as of September 2026. It's one of the most prominent and pioneering companies in consumer-facing blockchain and NFT applications, making it a natural mention for anyone asking about leaders in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Dapper Labs's main competitors in Technology: Sorare (87/100), OpenSea (87/100), Immutable (90/100), Animoca Brands (86/100), Ethereum Foundation (81/100).
Sources: Brand Analyzer scan
Dapper Labs offers officially licensed digital collectible platforms including NBA Top Shot, Disney Pinnacle, NFL ALL DAY, and CryptoKitties. It also develops and maintains Flow, a blockchain infrastructure designed to support these digital ownership experiences.
Sources: Dapper Labs official site
Dapper Labs is a venture studio, founded in 2018 and based in Vancouver, that operates at the intersection of emerging technology and culture. It creates officially licensed digital assets and builds blockchain infrastructure, most notably the Flow blockchain, to power digital ownership experiences tied to sports and entertainment brands.
Sources: Dapper Labs official site
Dapper Labs has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 29, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Dapper Labs official site
Dapper Labs was founded in 2018. Dapper Labs operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Dapper Labs is headquartered in Vancouver. Dapper Labs operates in the Technology category.
Sources: Wikidata
Dapper Labs builds officially licensed digital asset experiences and the underlying blockchain infrastructure that supports them. Its work includes developing the Flow blockchain and creating products like NBA Top Shot, Disney Pinnacle, NFL ALL DAY, and CryptoKitties, which allow users to collect, trade, and own digital collectibles tied to sports and entertainment franchises.
Sources: Dapper Labs official site
Dapper Labs is known for creating NBA Top Shot, one of the earliest mainstream NFT collectible platforms, as well as CryptoKitties, an early blockchain-based collectible game. It is also known for developing the Flow blockchain and for licensed digital collectible products such as Disney Pinnacle and NFL ALL DAY.
Sources: Dapper Labs official site
Dapper Labs scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Dapper Labs official site
Dapper Labs can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Dapper Labs official site
Dapper Labs' products are used by fans, collectors, and creators interested in sports, entertainment, and digital collectibles who seek secure, officially licensed digital ownership experiences.
Sources: Dapper Labs official site
Dapper Labs gained popularity through pioneering blockchain-based collectibles, starting with CryptoKitties and later NBA Top Shot, which brought NFT collecting to mainstream sports fans. Its partnerships with major entertainment and sports brands like Disney, the NBA, and the NFL have helped it reach broad audiences interested in officially licensed digital collectibles.
Sources: Dapper Labs official site
Dapper Labs scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Dapper Labs has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (59/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #170,717 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Dapper Labs from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Dapper Labs: DALMEC (77/100), DAKCS (77/100), Dar Al-Handasah (77/100), Data#3 (77/100).
A step up - brands to learn from: Zymo Research (81/100), Zuppler (81/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.