Juridisch advies, altijd dichtbij
DAS (das.nl) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Legal brands, Finance brands, in the 69th percentile of 3472 Legal brands.
DAS (das.nl) is a Dutch provider of legal advice and legal expense insurance (rechtsbijstandverzekering) for individuals and businesses in the Netherlands. The company offers direct access to legal assistance, whether or not a person is insured, to help resolve conflicts related to areas such as dismissal, work and income. DAS positions itself as an accessible legal partner that combines practical legal help with insurance solutions to reduce legal risks for consumers and entrepreneurs.
| Brand Name | DAS |
|---|---|
| Domain | das.nl |
| Industry | Legal, Finance |
| Main Competitors | ARAG, SRK Rechtsbijstand, Achmea, Interpolis (79/100), Allianz (84/100), Unigarant (ANWB) (79/100), VvAA |
Moz Domain Authority 39/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Heb je direct juridisch advies nodig of wil je een rechtsbijstandverzekering afsluiten? Bij DAS helpen we je graag verder! Bescherm jezelf of je bedrijf." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is DAS?", Claude could identify the brand as of October 2026. DAS is a Dutch legal expenses insurance company (rechtsbijstandverzekering) based in the Netherlands, offering legal insurance and legal services to consumers and businesses, part of the broader DAS legal protection group that also operates in several other European countries. Best known for Legal expenses insurance in the Netherlands.
When asked "Best brands similar to DAS?", Claude would recommend DAS as of October 2026. DAS is one of the largest and most established legal expenses insurers in the Netherlands, so it's a natural mention for anyone asking about legal insurance providers there.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
DAS's main competitors in Legal: Interpolis (79/100), Allianz (84/100), Unigarant (ANWB) (79/100).
Sources: Brand Analyzer scan
DAS has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 22, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: DAS official site
DAS offers legal expense insurance (rechtsbijstandverzekering) for individuals and businesses, as well as direct legal advice services for people who may or may not have insurance coverage. These services focus on helping customers resolve legal conflicts, including issues related to employment, dismissal, income, and business operations.
Sources: DAS official site
DAS scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority.
Sources: DAS official site
DAS is a Dutch company that provides legal advice and legal expense insurance (rechtsbijstandverzekering) to individuals and businesses in the Netherlands. It offers both insurance-based and direct, non-insurance legal support to help people resolve legal conflicts.
Sources: DAS official site
DAS provides legal advice and legal expense insurance to individuals and entrepreneurs in the Netherlands. It helps customers resolve conflicts, such as those involving dismissal, work, and income, and offers protection for both private individuals and businesses through insurance products and direct legal assistance.
Sources: DAS official site
DAS can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: DAS official site
DAS is used by individuals and entrepreneurs in the Netherlands who need legal advice or want to insure themselves or their business against legal conflicts, such as disputes related to dismissal, work, and income.
Sources: DAS official site
DAS is known for offering legal expense insurance (rechtsbijstandverzekering) and accessible legal advice to both consumers and businesses in the Netherlands, including support for people who are not insured.
Sources: DAS official site
DAS scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
DAS has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data. In a live check, Claude could already identify DAS from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to DAS: Darts-ip (79/100), Dannemann Siemsen (79/100), Dehns (79/100), Harvard Business Services, Inc. (79/100).
A step up - brands to learn from: Wolf & Company (81/100), Wipfli (81/100).
Category leader: Law.com (96/100).
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