Ihr Textildienstleister für Berufskleidung
DBL (dbl.de) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Other brands, in the 35th percentile of 23313 Manufacturing brands.
DBL (dbl.de) is a German company offering a comprehensive rental service for occupational and protective clothing as well as floor mats to businesses. Founded in 1993 and headquartered in Trier, DBL operates as a nationwide network of regional partners who provide hygienic textile care, individual outfitting, and regular maintenance of workwear. It positions itself as a personal, regionally focused textile service provider that relieves companies of the logistics and hygiene management associated with staff clothing.
| Brand Name | DBL |
|---|---|
| Domain | dbl.de |
| Industry | Manufacturing, Other |
| Founded | 1993 |
| Headquarters | Trier |
| Parent Company / Owner | Trier University |
| Main Competitors | Mewa (73/100), CWS (81/100), Bardusch (74/100), Elis (83/100), Alsco (75/100) |
Moz Domain Authority 38/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #720,265 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
DBL appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Berufskleidung, Schutzkleidung und Fußmatten im Rundum-Service der DBL GmbH. Regional, individuell und persönlich. Informieren Sie sich jetzt!" (Meta description: 17 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is DBL?", Claude could not identify the brand as of October 2026. I don't recognize a manufacturing company called DBL at dbl.de specifically, likely because it's a smaller or regional firm with limited presence in my training data.
When asked "Best brands similar to DBL?", Claude would not surface DBL as of October 2026. I can't recommend a company I don't have verified knowledge of.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
DBL's main competitors in Manufacturing: Mewa (73/100), CWS (81/100), Bardusch (74/100), Elis (83/100), Alsco (75/100).
Sources: Brand Analyzer scan
DBL has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 43, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: DBL official site
DBL was founded in 1993. DBL operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
DBL is headquartered in Trier. DBL operates in the Manufacturing category.
Sources: Wikidata
DBL offers a rental service for occupational and protective clothing, including individualized outfitting for employees, along with floor mats for business premises. The service includes hygienic cleaning, regular maintenance, and logistics such as delivery and pickup, provided as a complete package for companies rather than as one-time purchases.
Sources: DBL official site
DBL scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: DBL official site
DBL is a German textile service company that provides a rental and full-service program for occupational and protective clothing, as well as floor mats, to businesses. Founded in 1993 and based in Trier, it operates through a nationwide network of 24 regional partners, combining local, personal consulting with coordinated hygiene and logistics services across Germany.
Sources: DBL official site
DBL supplies, maintains, and hygienically cleans occupational and protective clothing and floor mats for businesses on a rental basis. Its service includes individual outfitting of employees, regular pickup and delivery, professional laundering and hygienic processing, and ongoing maintenance, allowing client companies to outsource the management of workwear and related textile hygiene needs.
Sources: DBL official site
DBL can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: DBL official site
DBL is owned by or part of Trier University. DBL operates in the Manufacturing category.
Sources: Wikidata
DBL is known for its full-service rental model for workwear, protective clothing, and floor mats, delivered through a regional, partner-based network across Germany. It emphasizes personal, local customer relationships combined with standardized hygiene and maintenance processes for business clients.
Sources: DBL official site
DBL's services are used by companies and businesses across various industries that require professional, hygienic workwear, protective clothing, and floor mats for their employees and premises. This includes organizations seeking to outsource the procurement, cleaning, and maintenance of staff clothing rather than managing it internally.
Sources: DBL official site
DBL scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
DBL has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #720,265 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify DBL from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to DBL: Day & Zimmermann (73/100), Datasheet Archive (73/100), Delta Faucet (73/100), Delta Light (73/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.