Live more, Bank less
DBS Bank (dbs.id) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Finance brands, in the 21st percentile of 14667 Finance brands.
DBS Bank is a multinational banking and financial services company headquartered in Singapore, founded in 1968 and majority-owned by Temasek Holdings. It provides banking services to individuals and businesses, including in Indonesia through dbs.id, where it offers branch and ATM locator tools alongside digital banking. DBS positions itself as a digital-first bank focused on making banking simple, seamless, and accessible across Asia.
| Brand Name | DBS Bank |
|---|---|
| Domain | dbs.id |
| Industry | Finance |
| Founded | 1968 |
| Headquarters | Singapore |
| Parent Company / Owner | Temasek Holdings |
| CEO | Tan Su Shan |
| Main Competitors | OCBC Bank (82/100), UOB (77/100), Standard Chartered (78/100), Bank Mandiri (75/100), Bank Central Asia (BCA) (81/100), HSBC (72/100), Citibank (83/100) |
Moz Domain Authority 39/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #267,929 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Temukan kantor cabang DBS Indonesia terdekat dengan cepat dan mudah dan juga dapatkan informasi ATM , nomer telepon, alamat, jam operasional." (Meta description: 21 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Express, Cloudflare.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, GitHub; no detected presence on X (Twitter), Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is DBS Bank?", Claude could identify the brand as of October 2026. DBS Bank is a major Singaporean multinational bank and financial services group, the largest bank in Southeast Asia by assets, offering consumer banking, wealth management, corporate and investment banking services. The .id domain suggests this listing refers to DBS's Indonesian Best known for Being Singapore's largest bank and a leading digital banking innovator in Asia.
When asked "Best brands similar to DBS Bank?", Claude would recommend DBS Bank as of October 2026. DBS is widely regarded as one of the top banks in Asia and consistently ranked among the world's best digital banks, making it a natural mention for finance-related comparisons.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
DBS Bank's main competitors in Finance: OCBC Bank (82/100), UOB (77/100), Standard Chartered (78/100), Bank Mandiri (75/100), Bank Central Asia (BCA) (81/100).
Sources: Brand Analyzer scan
DBS Bank is a multinational banking and financial services company headquartered in Singapore. Founded in 1968, it is majority-owned by Temasek Holdings, a Singapore state investment company. DBS operates across Asia, including in Indonesia, where its website dbs.id helps customers locate branches, ATMs, and access service information such as phone numbers, addresses, and operating hours. The bank is led by CEO Tan Su Shan and is categorized within the finance industry, providing retail and business banking services to a broad customer base.
Sources: DBS Bank official site
DBS Bank has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 12, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: DBS Bank official site
DBS Bank was founded in 1968. DBS Bank operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
DBS Bank is headquartered in Singapore. DBS Bank operates in the Finance category.
Sources: Wikidata
DBS Bank scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: DBS Bank official site
DBS Bank provides banking and financial services to individuals and businesses, combining physical branch and ATM networks with digital banking platforms. In Indonesia, its dbs.id site helps customers find nearby branches and ATMs, along with contact details, addresses, and operating hours. As a broader multinational institution, DBS offers services aimed at making banking simple, seamless, and accessible, reflecting its positioning as a digital-first bank delivering customer-centric financial solutions across the markets it serves.
Sources: DBS Bank official site
DBS Bank can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: DBS Bank official site
DBS Bank is owned by or part of Temasek Holdings. DBS Bank operates in the Finance category.
Sources: Wikidata
DBS Bank is known for being a leading multinational banking and financial services company based in Singapore, recognized for its digital-first approach to banking. It is known for combining extensive branch and ATM networks with digital banking convenience, aiming to deliver innovative, customer-centric financial solutions across Asia, including in Indonesia where it serves individuals and businesses seeking reliable and modern banking services.
Sources: DBS Bank official site
DBS Bank scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
DBS Bank has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #267,929 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data. In a live check, Claude could already identify DBS Bank from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to DBS Bank: Morningstar DBRS (69/100), Dienas Bizness (69/100), DECIMAL (69/100), DevMantra (69/100).
A step up - brands to learn from: ZT Corporate (71/100), ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung (71/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.