One of Yorkshire's leading acute trusts
Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust (dbth.nhs.uk) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Education brands, Government brands, in the 57th percentile of 18687 Healthcare brands.
Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust (DBTH) is a UK public sector healthcare provider operating since 2000, serving more than 420,000 NHS patients across Doncaster, Bassetlaw, and surrounding areas in South Yorkshire and Nottinghamshire. As a teaching trust, it combines acute hospital care with education and research, positioning itself as a trusted, patient-centered institution. Its target audience includes NHS patients and families, healthcare students, researchers, and job seekers in the medical field.
| Brand Name | Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust |
|---|---|
| Domain | dbth.nhs.uk |
| Industry | Healthcare, Education |
| Founded | 2000 |
| Headquarters | Doncaster, England |
| Main Competitors | Sheffield Teaching Hospitals NHS Foundation Trust (72/100), Nottingham University Hospitals NHS Trust (74/100), Sherwood Forest Hospitals NHS Foundation Trust (60/100), Barnsley Hospital NHS Foundation Trust (67/100), Spire Healthcare (84/100), Nuffield Health (87/100), Circle Health Group (81/100) |
Moz Domain Authority 51/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #892,170 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "DBTH is one of Yorkshire’s leading acute trusts, serving a population of more than 420,000 NHS patients." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Drupal, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, YouTube, Instagram, LinkedIn; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust?", Claude could identify the brand as of October 2026. Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust is an NHS Foundation Trust in England that provides acute and community healthcare services across Doncaster and Bassetlaw, running hospitals including Doncaster Royal Infirmary and Bassetlaw Hospital. Best known for Running Doncaster Royal Infirmary and Bassetlaw Hospital as a major NHS Foundation Trust serving South Yorkshire and North Nottinghamshire.
When asked "Best brands similar to Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust?", Claude would not surface Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust as of October 2026. It's a regional NHS trust tied to a specific geographic catchment area, so it wouldn't come up as a general 'best brands' recommendation outside of local context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust's main competitors in Healthcare: Sheffield Teaching Hospitals NHS Foundation Trust (72/100), Nottingham University Hospitals NHS Trust (74/100), Sherwood Forest Hospitals NHS Foundation Trust (60/100), Barnsley Hospital NHS Foundation Trust (67/100), Spire Healthcare (84/100).
Sources: Brand Analyzer scan
Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust (DBTH) is a UK public sector acute healthcare provider and NHS Foundation Trust, established in 2000, serving patients in Doncaster, Bassetlaw, and surrounding areas of South Yorkshire and Nottinghamshire, England.
Sources: Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust official site
Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust has moderate AI-search visibility, scoring 60/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 51, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust official site
Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust was founded in 2000. Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust official site
DBTH offers acute hospital healthcare services to NHS patients, including general medical and surgical care. As a teaching trust, it also provides medical education and training for healthcare students, and engages in clinical research activities.
Sources: Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust official site
Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust official site
DBTH serves NHS patients, their families, and visitors across Doncaster, Bassetlaw, and surrounding areas in South Yorkshire and Nottinghamshire. It also serves healthcare students and researchers through its teaching and research functions, as well as job seekers in the medical field seeking employment within the trust.
Sources: Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust official site
Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust scores 60/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust has a moderate AI-visibility profile at 60/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (51/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #892,170 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust: Spa Industry Association (SIA) (77/100), Davis Vision (77/100), Deep Genomics (77/100), DeepHealth (77/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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