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Duke Clinical Research Institute (dcri.org) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Education brands, in the 31st percentile of 18386 Healthcare brands.
Duke Clinical Research Institute (DCRI) is the clinical research institute of Duke University, headquartered in Durham, North Carolina. It operates as an academic research organization with full-service contract research organization (CRO) capabilities, combining clinical expertise from Duke's health system with data science and operational infrastructure. DCRI partners with government agencies, pharmaceutical and industry sponsors, and academic collaborators to design and conduct clinical trials and generate evidence intended to inform and improve clinical practice and health care outcomes.
| Brand Name | Duke Clinical Research Institute |
|---|---|
| Domain | dcri.org |
| Industry | Healthcare, Education |
| Headquarters | Durham |
| Parent Company / Owner | Duke University |
| Main Competitors | IQVIA (85/100), ICON plc (84/100), Parexel (89/100), PPD (Thermo Fisher Scientific) (86/100), Labcorp Drug Development (formerly Covance) (74/100), Baim Institute for Clinical Research (formerly Harvard Clinical Research Institute), Mayo Clinic Clinical Trials (84/100) |
Moz Domain Authority 56/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,068,646 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To generate evidence that changes clinical practice and transforms health care for patients and people everywhere." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Drupal.
Social footprint: verified profiles on X (Twitter), YouTube, LinkedIn, Facebook, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Duke Clinical Research Institute?", Claude could identify the brand as of October 2026. Duke Clinical Research Institute (DCRI) is the academic research organization affiliated with Duke University School of Medicine, and it's one of the largest academic clinical research organizations in the world, conducting large-scale clinical trials, outcomes research, and data Best known for Running large multicenter clinical trials and serving as a leading academic clinical research organization, especially in cardiovascular research.
When asked "Best brands similar to Duke Clinical Research Institute?", Claude would recommend Duke Clinical Research Institute as of October 2026. It's widely regarded as a top-tier academic clinical research institute, so it would naturally come up alongside other major CROs and academic research centers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Duke Clinical Research Institute's main competitors in Healthcare: IQVIA (85/100), ICON plc (84/100), Parexel (89/100), PPD (Thermo Fisher Scientific) (86/100), Labcorp Drug Development (formerly Covance) (74/100).
Sources: Brand Analyzer scan
Duke Clinical Research Institute (DCRI) is the clinical research institute of Duke University, based in Durham, North Carolina. It is described as the largest full-service, mission-driven academic clinical research organization, functioning with the operational capabilities of a full-service contract research organization (CRO) while maintaining academic research standards.
Duke Clinical Research Institute has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 26, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Duke Clinical Research Institute is headquartered in Durham. Duke Clinical Research Institute operates in the Healthcare category.
Sources: Wikidata
DCRI offers clinical trial design and management, data science and analytics services, and end-to-end clinical research operations infrastructure. It provides these services to government agencies, pharmaceutical and industry partners, and academic collaborators seeking to conduct clinical research and trials.
Duke Clinical Research Institute scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Duke Clinical Research Institute can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
DCRI's services are used by government agencies, pharmaceutical and industry partners, and academic collaborators who seek to conduct clinical trials and research studies.
DCRI is known for being the largest full-service, mission-driven academic clinical research organization, bridging academic rigor with the operational capabilities of a commercial CRO to conduct large-scale clinical trials and research.
Duke Clinical Research Institute is owned by or part of Duke University. Duke Clinical Research Institute operates in the Healthcare category.
Sources: Wikidata
Duke Clinical Research Institute scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Duke Clinical Research Institute has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,068,646 (Tranco) and a Moz Domain Authority of 56/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Duke Clinical Research Institute from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Duke Clinical Research Institute: dcm4che (72/100), Data Soft Logic (72/100), Dental Care Alliance (72/100), Dental Intelligence (72/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.