Tradition meets modern legal practice
Deacons (deacons.com) scores 48 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Legal brands, in the 1st percentile of 5556 Legal brands.
Deacons is a Hong Kong-based law firm founded in 1851. It provides legal services across corporate, commercial, and regulatory matters to businesses, corporations, and individuals in Hong Kong and internationally. The firm emphasizes a culture that blends traditional client care with modern technology and working practices, drawing on over 170 years of legal heritage to deliver contemporary legal counsel.
| Brand Name | Deacons |
|---|---|
| Domain | deacons.com |
| Industry | Legal |
| Founded | 1851 |
| Headquarters | Hong Kong |
| Main Competitors | Mayer Brown (89/100), Baker McKenzie (85/100), Clifford Chance (78/100), Herbert Smith Freehills (77/100), Linklaters (89/100), Johnson Stokes & Master (Mayer Brown JSM) (89/100), Hogan Lovells (86/100) |
Moz Domain Authority 33/100 vs category average 39 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,106,034 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Deacons has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Developing a unique culture, which blends traditional client care with modern technology and working practices since 1851." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Deacons?", Claude could identify the brand as of November 2026. Deacons is one of Hong Kong's oldest law firms, with a history dating back to 1851, offering a full range of commercial legal services across Hong Kong and other Asian jurisdictions including China, Singapore, and Vietnam. Best known for Being one of the oldest and most established law firms in Hong Kong, particularly strong in insurance, shipping, and commercial litigation.
When asked "Best brands similar to Deacons?", Claude would recommend Deacons as of November 2026. It's a well-regarded and long-standing full-service law firm in Hong Kong with genuine strength in sectors like insurance and maritime law, so it would come up naturally in discussions of top Hong Kong or Asia-based law firms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Deacons's main competitors in Legal: Mayer Brown (89/100), Baker McKenzie (85/100), Clifford Chance (78/100), Herbert Smith Freehills (77/100), Linklaters (89/100).
Sources: Brand Analyzer scan
Deacons is a law firm based in Hong Kong, founded in 1851. It is one of the territory's long-established legal practices, offering legal services to businesses, corporations, and individuals in Hong Kong and internationally.
Sources: Deacons official site
Deacons has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 22, recommendation 34). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Deacons official site
Deacons was founded in 1851. Deacons operates in the Legal category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Deacons provides legal services and advice across corporate, commercial, and regulatory matters. It represents and counsels businesses, corporations, and individuals in Hong Kong and internationally, combining traditional client care with modern technology and working practices.
Sources: Deacons official site
Deacons scores 34/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Deacons official site
Deacons can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Deacons official site
Deacons offers legal services across corporate, commercial, and regulatory matters, providing legal advice and counsel to businesses, corporations, and individuals in Hong Kong and internationally.
Sources: Deacons official site
Deacons is known for being one of Hong Kong's long-established law firms, having operated since 1851. It is recognized for blending over 170 years of legal heritage with a forward-thinking, technology-integrated approach to legal practice.
Sources: Deacons official site
Deacons' clients include businesses, corporations, and individuals in Hong Kong and internationally who seek expert legal advice on corporate, commercial, and regulatory matters.
Sources: Deacons official site
Deacons scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Deacons has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (22/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,106,034 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 33/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Deacons from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Deacons: Custom HR Services (48/100), Business Setup Worldwide (48/100), Morvillo Law (48/100), National Accident Helpline (48/100).
A step up - brands to learn from: Virtual Ejari (56/100), Via Licensing Alliance (56/100).
Category leader: Law.com (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.