Leading independent law firm, globally connected
De Brauw Blackstone Westbroek (debrauw.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Legal brands, in the 86th percentile of 4914 Legal brands.
De Brauw Blackstone Westbroek is a Dutch law firm headquartered in Amsterdam, founded in 1871. It is recognised as the leading international law firm in the Netherlands, offering high-end legal advice rooted in Dutch tradition combined with internationally recognised expertise. The firm serves corporations and organisations on complex corporate transactions, disputes, and regulatory matters, both domestically and internationally.
| Brand Name | De Brauw Blackstone Westbroek |
|---|---|
| Domain | debrauw.com |
| Industry | Legal |
| Founded | 1871 |
| Headquarters | Amsterdam |
| Main Competitors | Allen & Overy (85/100), Clifford Chance (78/100), Linklaters (89/100), Freshfields Bruckhaus Deringer (86/100), Houthoff (84/100), Loyens & Loeff (80/100), NautaDutilh (81/100), Stibbe (81/100) |
Moz Domain Authority 46/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "De Brauw is known as the leading international law firm in the Netherlands. Rooted deeply in the Dutch tradition of problem-solving and innovation, we…" (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 5 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on LinkedIn, Instagram, Facebook, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is De Brauw Blackstone Westbroek?", Claude could identify the brand as of October 2026. De Brauw Blackstone Westbroek is one of the leading Dutch law firms, headquartered in Amsterdam, offering full-service corporate legal services including M&A, banking and finance, tax, and litigation. It's widely regarded as one of the top tier firms in the Netherlands, often wor Best known for Being one of the top-tier Dutch law firms, especially known for M&A and corporate law work.
When asked "Best brands similar to De Brauw Blackstone Westbroek?", Claude would recommend De Brauw Blackstone Westbroek as of October 2026. It's consistently ranked among the best law firms in the Netherlands and is a natural reference point when discussing top Dutch or European corporate law firms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
De Brauw Blackstone Westbroek's main competitors in Legal: Allen & Overy (85/100), Clifford Chance (78/100), Linklaters (89/100), Freshfields Bruckhaus Deringer (86/100), Houthoff (84/100).
Sources: Brand Analyzer scan
De Brauw Blackstone Westbroek has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 58, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
De Brauw Blackstone Westbroek was founded in 1871. De Brauw Blackstone Westbroek operates in the Legal category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
De Brauw Blackstone Westbroek is headquartered in Amsterdam. De Brauw Blackstone Westbroek operates in the Legal category.
Sources: Wikidata
De Brauw Blackstone Westbroek scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority.
De Brauw Blackstone Westbroek offers legal advisory services covering complex corporate transactions, disputes, and regulatory enforcement matters for corporations and organisations.
De Brauw Blackstone Westbroek is a Dutch law firm headquartered in Amsterdam, founded in 1871. It is known as the leading international law firm in the Netherlands, providing legal services rooted in Dutch tradition while maintaining internationally recognised expertise.
De Brauw Blackstone Westbroek can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
De Brauw Blackstone Westbroek is known for being the leading independent international law firm in the Netherlands, recognised for its Dutch-rooted approach to problem-solving and innovation combined with internationally recognised legal expertise.
De Brauw Blackstone Westbroek's clients are corporations and organisations seeking high-end legal advice on complex corporate transactions, disputes, and regulatory matters, both within the Netherlands and internationally.
De Brauw Blackstone Westbroek scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
De Brauw Blackstone Westbroek has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (59/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 46/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify De Brauw Blackstone Westbroek from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to De Brauw Blackstone Westbroek: DataTracks (82/100), CourtListener (82/100), dejure.org (82/100), Deloitte (82/100).
A step up - brands to learn from: Usercentrics (91/100), Robert Half (91/100).
Category leader: Law.com (96/100).
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