Growing quality cranberries since 1934
Decas (decas.com) scores 56 out of 100 on Brand Analyzer, placing it in the Developing tier among Food & Beverage brands, Manufacturing brands, in the 3rd percentile of 6251 Food & Beverage brands.
Decas is a family-owned company specializing in growing and processing cranberries and cranberry-based products. The company combines generations of farming expertise with modern processing techniques to produce premium, naturally grown cranberries and cranberry ingredients. Decas serves food manufacturers, retailers, and consumers worldwide, positioning itself as a trusted leader in cranberry cultivation known for quality and sustainable agricultural practices.
| Brand Name | Decas |
|---|---|
| Domain | decas.com |
| Industry | Food & Beverage, Manufacturing |
| Main Competitors | Ocean Spray (84/100), Ingredion (81/100), Fruit d'Or (72/100), Cliffstar Corporation, Graceland Fruit |
Moz Domain Authority 19/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Decas appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To cultivate and deliver the highest quality cranberries and cranberry products to customers worldwide." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Decas?", Claude could identify the brand as of October 2026. Decas is a Massachusetts-based cranberry growing and processing company, one of the largest family-owned cranberry operations in the US, supplying fresh and processed cranberries and cranberry products to retailers and manufacturers. Best known for Being one of the largest independent cranberry growers and processors in Massachusetts.
When asked "Best brands similar to Decas?", Claude would recommend Decas as of October 2026. It's a well-established name in the cranberry industry worth mentioning alongside other major cranberry growers like Ocean Spray or A.D. Makepeace.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Decas's main competitors in Food & Beverage: Ocean Spray (84/100), Ingredion (81/100), Fruit d'Or (72/100).
Sources: Brand Analyzer scan
Decas has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 7, recommendation 24). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Decas official site
Decas scores 24/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Decas official site
Decas can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Decas official site
Decas is a family-owned agricultural and food processing company that specializes in growing and processing cranberries and cranberry-based products.
Sources: Decas official site
Decas cultivates cranberries using family farming expertise combined with modern processing techniques to create cranberry products and ingredients. The company delivers these products to food manufacturers, retailers, and consumers worldwide.
Sources: Decas official site
Decas scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Decas has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (33/100) and its weakest is trust (7/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 19/100 and thin schema.org structured data. In a live check, Claude could already identify Decas from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Decas: Café Méricourt (56/100), Bodegas Faustino (56/100), Devil Mountain Coffee (56/100), Drizly (56/100).
A step up - brands to learn from: Zaxby's (71/100), Yucatan Guacamole (71/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.