A world of flavour, always
De Kuyper (dekuyper.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, in the 42nd percentile of 3503 Food & Beverage brands.
De Kuyper is a Dutch producer of premium liqueurs and cocktail solutions with a distilling heritage spanning over 330 years. The company positions itself as the world's leading cocktail liqueur brand, offering an extensive range of products aimed at bartenders and cocktail enthusiasts. Its mission centers on crafting quality liqueurs and innovative cocktail solutions suitable for any occasion, blending traditional distilling expertise with modern flavor innovation to serve a global market of consumers and hospitality professionals.
| Brand Name | De Kuyper |
|---|---|
| Domain | dekuyper.com |
| Industry | Food & Beverage |
| Main Competitors | Bols, Cointreau (90/100), Marie Brizard, Hiram Walker, Luxardo, Monin (82/100), Giffard |
Moz Domain Authority 37/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,043,658 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
De Kuyper appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To craft premium liqueurs and innovative cocktail solutions so there is a cocktail for every person and every moment." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is De Kuyper?", Claude could identify the brand as of September 2026. De Kuyper is a Dutch family-owned distillery founded in 1695, based in Schiedam, Netherlands, known for producing liqueurs, cordials, and cocktail mixers used widely by bartenders worldwide. Best known for Its extensive range of fruit liqueurs and triple sec used as cocktail bar staples.
When asked "Best brands similar to De Kuyper?", Claude would recommend De Kuyper as of September 2026. It's one of the oldest and most widely used liqueur brands in professional bartending, so it naturally comes up alongside brands like Bols and Cointreau.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
De Kuyper's main competitors in Food & Beverage: Cointreau (90/100), Monin (82/100).
Sources: Brand Analyzer scan
De Kuyper has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 46, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: De Kuyper official site
De Kuyper scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: De Kuyper official site
De Kuyper is a Dutch liqueur company with over 330 years of distilling heritage, recognized as the world's No.1 cocktail liqueur brand. It produces a wide range of premium liqueurs and cocktail solutions for both professional bartenders and consumers.
Sources: De Kuyper official site
De Kuyper crafts premium liqueurs and develops innovative cocktail solutions, providing an extensive product range designed to support cocktail creation for bartenders and consumers across a variety of occasions.
Sources: De Kuyper official site
De Kuyper can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: De Kuyper official site
De Kuyper is known for being the world's leading cocktail liqueur brand, built on more than 330 years of distilling expertise and a broad, trusted portfolio of premium liqueurs used in cocktail making worldwide.
Sources: De Kuyper official site
De Kuyper's products are used by bartenders, cocktail enthusiasts, and consumers who are seeking premium liqueurs and inspiration for cocktail creation.
Sources: De Kuyper official site
De Kuyper scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
De Kuyper has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (46/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,043,658 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 37/100. In a live check, Claude could already identify De Kuyper from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to De Kuyper: Deer Park (75/100), Givaudan Sense Colour (75/100), delicious. magazine (75/100), DeLong's (75/100).
A step up - brands to learn from: Zuppler (81/100), Yogi Tea (81/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.