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Delboni (delboni.com.br) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, in the 34th percentile of 16300 Healthcare brands.
Delboni is a Brazilian healthcare brand operating diagnostic laboratories that offer exams and vaccines. It emphasizes convenience and flexibility, providing home-based care without travel fees and alternative scheduling options such as overnight MRI appointments. The brand targets individuals seeking practical, accessible diagnostic testing and vaccination services, including those with busy schedules who need at-home care or non-standard hours. Delboni positions itself as a patient-centered diagnostic and vaccine provider focused on accessibility and convenience.
| Brand Name | Delboni |
|---|---|
| Domain | delboni.com.br |
| Industry | Healthcare |
| Main Competitors | Fleury (81/100), Dasa (80/100), Hermes Pardini (74/100), Sabin (80/100), Lavoisier (78/100), Alta Diagnósticos (73/100), Salomão Zoppi (62/100) |
Moz Domain Authority 44/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Cuide da sua saúde com o Delboni. Agende exames e vacinas, consulte os serviços disponíveis e encontre a unidade mais próxima." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Delboni?", Claude could identify the brand as of October 2026. Delboni Auriemo is a Brazilian diagnostic medicine laboratory network based in São Paulo, offering lab tests and imaging exams, and it operates as part of Grupo Fleury, one of Brazil's largest healthcare diagnostics groups. Best known for Diagnostic imaging and clinical lab testing services in São Paulo, as part of Grupo Fleury.
When asked "Best brands similar to Delboni?", Claude would recommend Delboni as of October 2026. It's a well-established and reputable diagnostics brand in Brazil, so it would be a natural mention alongside other major Brazilian lab and imaging networks like Fleury or Dasa.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Delboni's main competitors in Healthcare: Fleury (81/100), Dasa (80/100), Hermes Pardini (74/100), Sabin (80/100), Lavoisier (78/100).
Sources: Brand Analyzer scan
Delboni has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 39, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Delboni official site
Delboni scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Delboni official site
Delboni can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Delboni official site
Delboni scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Delboni has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 44/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Delboni from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Delboni: Defense Soap (73/100), DECIPHER (73/100), Dementia Society of America (73/100), Dermio (73/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.