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Bidfood (delixl.nl) scores 58 out of 100 on Brand Analyzer, placing it in the Developing tier among Food & Beverage brands, in the 5th percentile of 12095 Food & Beverage brands.
Bidfood is a wholesale food supplier operating under delixl.nl, founded in 2008 and headquartered in Kralupy nad Vltavou, Czech Republic. It is part of Bid Corporation. The company focuses on supplying hospitality (horeca) businesses with a broad and fresh assortment of food and beverage products, along with tailored business solutions. Bidfood positions itself as a reliable wholesale partner for hospitality entrepreneurs, combining quality, freshness, and professional expertise with practical commercial support to help food-service businesses grow.
| Brand Name | Bidfood |
|---|---|
| Domain | delixl.nl |
| Industry | Food & Beverage |
| Founded | 2008 |
| Headquarters | Kralupy nad Vltavou |
| Parent Company / Owner | Bid Corporation |
| Main Competitors | Sligro (82/100), Hanos, Deli XL (58/100), Metro (80/100), Sysco (86/100), Makro (82/100) |
Moz Domain Authority 33/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,281,797 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Assortiment Nieuw assortiment Aanbiedingen Onze oplossingen" (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, GitHub; no detected presence on X (Twitter), LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Bidfood?", Claude could identify the brand as of October 2026. Bidfood is a major foodservice wholesaler and distributor that supplies restaurants, caterers, hotels, and other hospitality businesses with food, beverages, and kitchen supplies; in the Netherlands it operates under the Bidfood name after rebranding from Deli XL, which explains Best known for Foodservice distribution and logistics to the hospitality and catering sector.
When asked "Best brands similar to Bidfood?", Claude would recommend Bidfood as of October 2026. It's one of the largest and most established foodservice distributors in Europe, so it's a natural mention alongside similar wholesale food distribution companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bidfood's main competitors in Food & Beverage: Sligro (82/100), Deli XL (58/100), Metro (80/100), Sysco (86/100), Makro (82/100).
Sources: Brand Analyzer scan
Bidfood has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 12, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bidfood official site
Bidfood was founded in 2008. Bidfood operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Bidfood is headquartered in Kralupy nad Vltavou. Bidfood operates in the Food & Beverage category.
Sources: Wikidata
Bidfood scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Bidfood official site
Bidfood can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bidfood official site
Bidfood is owned by or part of Bid Corporation. Bidfood operates in the Food & Beverage category.
Sources: Wikidata
Bidfood is a wholesale food and beverage supplier that serves the hospitality (horeca) sector, operating under the delixl.nl platform. Founded in 2008 and headquartered in Kralupy nad Vltavou, Czech Republic, it is part of Bid Corporation, an international foodservice group. The company specializes in distributing a wide range of food products to restaurants, hotels, catering businesses, and other hospitality professionals.
Sources: Bidfood official site
Bidfood supplies hospitality businesses-such as restaurants, hotels, and caterers-with a broad and fresh assortment of food and beverage products. It offers competitive deals and tailored business solutions designed to support the operational and commercial needs of horeca entrepreneurs, helping them source the products necessary for running their establishments.
Sources: Bidfood official site
Bidfood is used by hospitality entrepreneurs and professionals, including restaurants, hotels, and catering businesses, who require a reliable wholesale supplier for food and beverage products to support their daily operations and business growth.
Sources: Bidfood official site
Bidfood scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bidfood has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,281,797 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 33/100 and thin schema.org structured data. In a live check, Claude could already identify Bidfood from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bidfood: Déco Relief (58/100), Weingut Clemens Busch (58/100), Dine Brands Global (58/100), Swiggy Dineout (58/100).
A step up - brands to learn from: Ziemann Holvrieka (71/100), Zaxby's (71/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.