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Delo (delo.si) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 61st percentile of 14308 Media & Entertainment brands.
Delo (delo.si) is a Slovenian news media outlet providing coverage of domestic and foreign politics, economy, sports, culture, and entertainment. It positions itself as Slovenia's most credible and comprehensive news source, offering a digital subscription that includes digitized print editions and exclusive supplements. Delo targets Slovenian-speaking readers seeking in-depth, reliable journalism to help them stay informed.
| Brand Name | Delo |
|---|---|
| Domain | delo.si |
| Industry | Media & Entertainment |
| Main Competitors | Dnevnik (76/100), Večer, Slovenske novice, 24ur.com (82/100), RTV Slovenija, Finance |
Moz Domain Authority 65/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #28,930 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Najbolj verodostojne zgodbe s področja notranje in zunanje politike, gospodarstva, športa, kulture in zabave. Naše delo je, da vi veste več." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SL-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Delo?", Claude could identify the brand as of September 2026. Delo is one of Slovenia's leading daily newspapers, based in Ljubljana, covering national and international news, politics, business, and culture. It has a long history dating back to the post-WWII era and is a major player in the Slovenian media landscape, also publishing online Best known for Being one of Slovenia's most influential daily newspapers.
When asked "Best brands similar to Delo?", Claude would recommend Delo as of September 2026. It's a well-established and respected name in Slovenian journalism, so it would naturally come up when discussing major Slovenian media outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Delo's main competitors in Media & Entertainment: Dnevnik (76/100), 24ur.com (82/100).
Sources: Brand Analyzer scan
Delo has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 27, trust 37, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Delo official site
Delo scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Delo official site
Delo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Delo official site
Delo is a Slovenian news media brand operating the website delo.si, which publishes news and analysis on politics, economy, sports, culture, and entertainment for Slovenian-speaking readers.
Sources: Delo official site
Delo produces and publishes journalism covering domestic and foreign political affairs, economic developments, sports, culture, and entertainment. It offers a digital subscription service that gives readers access to digitized print editions and exclusive supplements in addition to its regular online content.
Sources: Delo official site
Delo scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Delo has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (27/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #28,930 (Tranco) and a Moz Domain Authority of 65/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Delo from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Delo: DEFY (80/100), DefesaNet (80/100), Deltatre (80/100), DER STANDARD (80/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Complex (97/100).
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