Investing in great legal advice
Delphi (delphi.se) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Legal brands, in the 81st percentile of 2086 Legal brands.
Delphi is a Swedish business law firm founded in 1995, with offices in Stockholm, Göteborg, Malmö, and Linköping. It provides business legal advice to companies, corporations, and investors, focusing on transactions, acquisitions, and other corporate legal matters. The firm positions itself as progressive and brings together many of Sweden's leading business lawyers, aiming to support clients' commercial success through high-caliber legal expertise.
| Brand Name | Delphi |
|---|---|
| Domain | delphi.se |
| Industry | Legal |
| Founded | 1995 |
| Headquarters | Stockholm, Sweden |
| Main Competitors | Mannheimer Swartling (70/100), Vinge (73/100), Setterwalls (74/100), Roschier (81/100), Cederquist (71/100), Wistrand, White & Case (85/100) |
Moz Domain Authority 40/100 vs category average 38 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,005,769 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Delphi appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "En progressiv affärsjuridisk advokatbyrå med flera av landets främsta affärsjurister. Våra kontor finns i Stockholm, Göteborg, Malmö och Linköping." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Apache, HubSpot.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Delphi?", Claude could identify the brand as of September 2026. Delphi is a Swedish business law firm offering advice across areas like corporate law, M&A, real estate, IP, and dispute resolution, with offices in Stockholm, Gothenburg, and Malmö. Best known for Being one of Sweden's leading full-service business law firms.
When asked "Best brands similar to Delphi?", Claude would recommend Delphi as of September 2026. It's a well-regarded, established name in Swedish corporate law, so it would naturally come up alongside other top Swedish business law firms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Delphi's main competitors in Legal: Mannheimer Swartling (70/100), Vinge (73/100), Setterwalls (74/100), Roschier (81/100), Cederquist (71/100).
Sources: Brand Analyzer scan
Delphi is a Swedish business law firm founded in 1995, with offices in Stockholm, Göteborg, Malmö, and Linköping. It specializes in business legal advice for corporations, businesses, and investors, particularly in the context of transactions and acquisitions.
Sources: Delphi official site
Delphi has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 43, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Delphi official site
Delphi was founded in 1995. Delphi operates in the Legal category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Delphi provides business legal advice and services to companies, corporations, and investors in Sweden. It advises clients on complex commercial matters including transactions and acquisitions, aiming to support their commercial success through expert legal counsel.
Sources: Delphi official site
Delphi scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Delphi official site
Delphi can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Delphi official site
Delphi offers business legal advisory services, including guidance on transactions, acquisitions, and other corporate legal matters for businesses, corporations, and investors.
Sources: Delphi official site
Delphi's clients are businesses, corporations, and investors in Sweden who require expert legal advice on transactions, acquisitions, and other business law matters.
Sources: Delphi official site
Delphi is known for being a progressive business law firm that brings together some of Sweden's foremost business lawyers. It has a reputation for handling complex corporate transactions and providing high-caliber legal expertise across multiple major Swedish cities.
Sources: Delphi official site
Delphi scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Delphi has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,005,769 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Delphi from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Delphi: CourtListener (82/100), Convercent (82/100), Demand Justice (82/100), Diamond and Diamond Lawyers (82/100).
A step up - brands to learn from: Usercentrics (91/100), Robert Half (91/100).
Category leader: Law.com (96/100).
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