Energia, amire számíthat
MVM Next (demasz.hu) scores 56 out of 100 on Brand Analyzer, placing it in the Developing tier among Energy & Utilities brands, in the 5th percentile of 7882 Energy & Utilities brands.
MVM Next is a Hungarian energy company that supplies electricity and natural gas to residential and business customers across Hungary. Founded in 1963 and headquartered in Budapest District III, it is owned by the Hungarian state and led by CEO Károly Mátrai. The company positions itself as Hungary's leading energy provider, offering a simple, transparent online customer portal that allows users to manage electricity and gas service matters quickly based on their customer identifier. Its target audience includes both household and commercial energy consumers.
| Brand Name | MVM Next |
|---|---|
| Domain | demasz.hu |
| Industry | Energy & Utilities |
| Founded | 1963 |
| Headquarters | Budapest District III |
| Parent Company / Owner | Hungary |
| CEO | Károly Mátrai |
| Main Competitors | E.ON Hungária (74/100), NKM Energia (58/100), ALTEO (70/100), MET Group |
Moz Domain Authority 39/100 vs category average 39 / leader 92 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Megbízható áram- és földgázszolgáltatást biztosítani ügyfelei számára egyszerű online ügyintézéssel." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:image. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is HU-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram; no detected presence on Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MVM Next's main competitors in Energy & Utilities: E.ON Hungária (74/100), NKM Energia (58/100), ALTEO (70/100).
Sources: Brand Analyzer scan
MVM Next has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 12, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MVM Next official site
MVM Next was founded in 1963. MVM Next operates in the Energy & Utilities category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
MVM Next is headquartered in Budapest District III. MVM Next operates in the Energy & Utilities category.
Sources: Wikidata
MVM Next scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.
Sources: MVM Next official site
MVM Next can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MVM Next official site
MVM Next offers electricity and natural gas supply services for residential and business customers in Hungary. It also provides an online customer portal that allows users to handle service-related administrative tasks, such as account management and billing, based on their customer identifier.
Sources: MVM Next official site
MVM Next is owned by or part of Hungary. MVM Next operates in the Energy & Utilities category.
Sources: Wikidata
MVM Next is a Hungarian energy company that provides electricity and natural gas services to residential and business customers in Hungary. It operates as part of the state-owned MVM Group and offers digital tools for managing energy accounts online.
Sources: MVM Next official site
MVM Next supplies electricity and natural gas to households and businesses in Hungary. It also provides an online customer service platform where users can manage billing, contracts, and other service-related tasks using their customer identifier.
Sources: MVM Next official site
MVM Next serves both residential (lakossági) and business (üzleti) customers in Hungary who require electricity or natural gas supply services. Its digital platform is designed to accommodate a broad base of energy consumers across the country.
Sources: MVM Next official site
MVM Next scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MVM Next has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (35/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to MVM Next: CSN - Companhia Siderúrgica Nacional (56/100), 中国路桥 (China Road and Bridge Corporation) (56/100), DeyeCloud (56/100), Ministères Transition écologique, Aménagement du Territoire, Transports, Ville et Logement (56/100).
A step up - brands to learn from: Yellow Door Energy (71/100), Yazaki Group (71/100).
Category leader: Electrek (96/100).
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