Een land waar iedereen meetelt
DENK (denk.nl) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Non-profit brands, in the 64th percentile of 11783 Government brands.
DENK is a Dutch political party founded in 2015 that advocates for a Netherlands where everyone counts, has equal opportunities, and is treated fairly. It actively campaigns against racism, discrimination, and poverty, aiming for a fairer distribution of wealth and opportunities regardless of origin, religion, or background. The party positions itself as a justice-oriented movement with particular attention to groups facing discrimination and inequality, appealing to Dutch citizens who seek a more inclusive and equitable society.
| Brand Name | DENK |
|---|---|
| Domain | denk.nl |
| Industry | Government, Non-profit |
| Founded | 2015 |
| Main Competitors | BIJ1 (71/100), PvdA, GroenLinks (63/100), SP (69/100), NIDA (80/100) |
Moz Domain Authority 39/100 vs category average 48 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
DENK appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "DENK strijdt voor een Nederland waarin iedereen meetelt, gelijke kansen krijgt en eerlijk wordt behandeld." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, LinkedIn, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is DENK?", Claude could identify the brand as of October 2026. DENK is a Dutch political party founded in 2015 by former Labour Party (PvdA) members Tunahan Kuzu and Selçuk Öztürk, focusing on issues like anti-discrimination, multiculturalism, and representation for minority communities in the Netherlands. Best known for Being a Dutch political party centered on diversity and anti-discrimination, with strong support among Turkish-Dutch and Muslim voters.
When asked "Best brands similar to DENK?", Claude would recommend DENK as of October 2026. If someone asked about Dutch political parties or minority representation movements, DENK is a notable and distinctive example worth mentioning.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
DENK's main competitors in Government: BIJ1 (71/100), GroenLinks (63/100), SP (69/100), NIDA (80/100).
Sources: Brand Analyzer scan
DENK is a Dutch political party founded in 2015. It campaigns for a Netherlands in which everyone counts, has equal opportunities, and is treated fairly, with a particular focus on combating racism, discrimination, and poverty.
Sources: DENK official site
DENK has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 19, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: DENK official site
DENK was founded in 2015. DENK operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
DENK operates as a political party within the Dutch political system, advocating for policies that promote equal opportunity, fair treatment, and a more equitable distribution of wealth and opportunities for all citizens, regardless of background, origin, or religion. It actively campaigns against racism, discrimination, and poverty.
Sources: DENK official site
DENK scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: DENK official site
DENK can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: DENK official site
DENK is known for being a Dutch political party that centers its platform on opposing racism and discrimination and advocating for equal opportunities for all citizens, with particular attention to groups that experience inequality or marginalization in Dutch society.
Sources: DENK official site
DENK's platform is aimed at Dutch citizens who seek a just and inclusive society, particularly those who experience discrimination, unequal opportunities, or poverty.
Sources: DENK official site
DENK scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
DENK has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data. In a live check, Claude could already identify DENK from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to DENK: Denbighshire County Council (77/100), DeKalb County, Georgia (77/100), Department of Education (DepEd) (77/100), Destiny Rescue (77/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
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