Global platform for specialist media
Future (dennis.co.uk) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Technology brands, Marketing & Advertising brands, in the 91st percentile of 11698 Media & Entertainment brands.
Future is a global specialist media company that owns and operates a portfolio of brands spanning technology, gaming, fashion, lifestyle, sports, finance, and B2B sectors. It delivers content and expertise to niche audiences worldwide, connecting consumers and professionals with their areas of interest while offering advertisers and businesses access to these engaged communities.
| Brand Name | Future |
|---|---|
| Domain | dennis.co.uk |
| Industry | Media & Entertainment, Technology |
| Main Competitors | IGN Entertainment (85/100), Ziff Davis (85/100), Condé Nast (82/100), Hearst (83/100), Dotdash Meredith (83/100), Red Ventures, Immediate Media (86/100) |
Moz Domain Authority 51/100 vs category average 54 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,111,178 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Future has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "We are Future, the global platform for specialist media, home to some of the world" (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Future's main competitors in Media & Entertainment: IGN Entertainment (85/100), Ziff Davis (85/100), Condé Nast (82/100), Hearst (83/100), Dotdash Meredith (83/100).
Sources: Brand Analyzer scan
Future has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 36, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Future official site
Future scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Future official site
Future offers specialist media content across sectors including technology, gaming, fashion, lifestyle, sports, finance, and B2B. Its offerings include a portfolio of media brands delivering expert content to niche consumer and professional audiences, along with advertising and marketing opportunities for businesses seeking to reach these engaged audiences.
Sources: Future official site
Future is a global specialist media platform that owns and operates a portfolio of brands covering technology, gaming, fashion, lifestyle, sports, finance, and B2B sectors. It is positioned as a leader in specialist media, hosting trusted and passionate brand communities that connect audiences with their specific interests.
Sources: Future official site
Future creates and distributes specialist media content across multiple sectors including technology, gaming, fashion, lifestyle, sports, finance, and B2B. It operates a portfolio of media brands that deliver expert content to niche audiences, and it connects advertisers and businesses with these engaged consumer and professional communities.
Sources: Future official site
Future can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Future official site
Future's audience includes consumers and professionals with deep interests in technology, gaming, fashion, lifestyle, sports, finance, and B2B sectors. Additionally, advertisers and businesses use Future's platforms to reach these specialized and engaged audiences.
Sources: Future official site
Future is known for owning and operating an industry-leading portfolio of specialist media brands that serve niche audiences across technology, gaming, fashion, lifestyle, sports, finance, and B2B sectors, providing captivating content and expertise at scale.
Sources: Future official site
Future scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Future has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (57/100) and its weakest is trust (36/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #2,111,178 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Future: Delfi (88/100), De Gruyter Brill (88/100), DEV Community (88/100), Dinamani (88/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
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