Pioneering digital transformation
DEPT (dept.com) scores 63 out of 100 on Brand Analyzer, placing it in the Developing tier among Marketing & Advertising brands, Technology brands, SaaS brands, in the 11th percentile of 5795 Marketing & Advertising brands.
DEPT is a global digital agency that combines creative and technology services to support brands and businesses through digital transformation. Positioned at the intersection of agency agility and technical depth, it delivers integrated marketing, design, and engineering solutions. DEPT targets enterprise and mid-market companies across the Marketing & Advertising, Technology, and SaaS categories, aiming to help clients thrive by seamlessly integrating creativity and technology into their business operations.
| Brand Name | DEPT |
|---|---|
| Domain | dept.com |
| Industry | Marketing & Advertising, Technology |
| Main Competitors | Accenture Song (97/100), Publicis Sapient (91/100), R/GA (80/100), VML (86/100), Huge (81/100), EPAM Systems (92/100), Globant (91/100), Razorfish (88/100) |
Moz Domain Authority 19/100 vs category average 39 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
DEPT appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To help brands and businesses thrive by seamlessly integrating technology and creativity." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is DEPT?", Claude could identify the brand as of September 2026. DEPT is a global digital marketing and technology agency that combines creative, marketing, and engineering talent to help brands with things like digital campaigns, ecommerce, and platform development. It was formed through the merger of several agencies including Fitzroy and Ba Best known for Being a fast-growing global digital agency built through mergers and acquisitions, blending creative and tech capabilities.
When asked "Best brands similar to DEPT?", Claude would recommend DEPT as of September 2026. It's a well-known player in the digital marketing and advertising agency space, often mentioned alongside other large full-service digital agencies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
DEPT's main competitors in Marketing & Advertising: Accenture Song (97/100), Publicis Sapient (91/100), R/GA (80/100), VML (86/100), Huge (81/100).
Sources: Brand Analyzer scan
DEPT has low AI-search visibility, scoring 22/100 on Brand Analyzer's AI visibility composite (visibility 31, trust 7, recommendation 24). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: DEPT official site
DEPT scores 24/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: DEPT official site
DEPT can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: DEPT official site
DEPT is a global digital agency that integrates technology and creativity to provide marketing, design, and engineering solutions for businesses undergoing digital transformation.
Sources: DEPT official site
DEPT helps brands and businesses by combining digital agency services with technology expertise, delivering integrated marketing, design, and engineering solutions aimed at driving digital transformation and innovative business outcomes.
Sources: DEPT official site
DEPT scores 22/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
DEPT has a weak AI-visibility profile at 22/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (31/100) and its weakest is trust (7/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 19/100 and thin schema.org structured data. In a live check, Claude could already identify DEPT from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to DEPT: Douglas Denhartog (63/100), DeMeyere Design (63/100), Dfuse Technologies (63/100), digitalmarketing.org (63/100).
A step up - brands to learn from: Zocket (71/100), ZenX Academy (71/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.