Beveilig wat waardevol is
De Raat (deraat.nl) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, E-commerce brands, Other brands, in the 43rd percentile of 31361 Manufacturing brands.
De Raat is a Dutch company specializing in safes, key storage, and security solutions for both private individuals and businesses. The company emphasizes quality, reliability, and fast delivery, offering a broad assortment of products designed to protect valuable possessions. De Raat also works with dealers who wish to offer security products, positioning itself as a leading specialist in the Dutch security market.
| Brand Name | De Raat |
|---|---|
| Domain | deraat.nl |
| Industry | Manufacturing, E-commerce |
| Main Competitors | Chubbsafes (73/100), Burg-Wächter (83/100), Rottner Tresor, Format Tresorbau, SentrySafe (76/100), Yale (83/100) |
Moz Domain Authority 15/100 vs category average 35 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #872,834 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Ontdek het ruime assortiment kluizen, sleutelopslag en beveiligingsoplossingen van De Raat. Kwaliteit, betrouwbaarheid en snelle levering voor thuis en bedrijf. Beveilig wat waarde…" (Meta description: 24 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is De Raat?", Claude could identify the brand as of November 2026. De Raat is a Dutch manufacturer specializing in safes, vaults, and security cabinets for homes and businesses, with a long history in the security products industry in the Netherlands. Best known for manufacturing safes and security cabinets.
When asked "Best brands similar to De Raat?", Claude would recommend De Raat as of November 2026. It's a well established Dutch brand in the safe and security equipment market, so it would come up naturally alongside other security manufacturers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
De Raat's main competitors in Manufacturing: Chubbsafes (73/100), Burg-Wächter (83/100), SentrySafe (76/100), Yale (83/100).
Sources: Brand Analyzer scan
De Raat has low AI-search visibility, scoring 20/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 7, recommendation 41). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: De Raat official site
De Raat scores 41/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: De Raat official site
De Raat can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: De Raat official site
De Raat offers safes, key storage systems, and other security solutions designed for protecting valuables, serving both residential and commercial customers as well as resale dealers.
Sources: De Raat official site
De Raat is a Dutch company that offers safes, key storage systems, and security solutions for both private individuals and businesses.
Sources: De Raat official site
De Raat designs, manufactures, and sells a range of safes, key storage solutions, and other security products aimed at protecting valuable belongings for consumers, companies, and dealers.
Sources: De Raat official site
De Raat scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
De Raat has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (41/100) and its weakest is trust (7/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #872,834 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 15/100 and thin schema.org structured data. In a live check, Claude could already identify De Raat from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to De Raat: DENT Instruments (74/100), DENSO (74/100), Design Engineering (74/100), Desmotec (74/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
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