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De Rigo (derigo.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Fashion & Apparel brands, Manufacturing brands, E-commerce brands, in the 37th percentile of 4555 Fashion & Apparel brands.
De Rigo is an Italian eyewear company founded in 1978 and headquartered in Longarone, Italy. The company designs, produces, and distributes eyewear through a portfolio of distinctive brands, combining classic design with modern innovation. De Rigo operates within the fashion, manufacturing, and e-commerce sectors, serving both eyewear retailers and fashion-conscious consumers seeking stylish, high-quality glasses that merge elegance with contemporary boldness.
| Brand Name | De Rigo |
|---|---|
| Domain | derigo.com |
| Industry | Fashion & Apparel, Manufacturing |
| Founded | 1978 |
| Headquarters | Longarone |
| Main Competitors | EssilorLuxottica (77/100), Safilo Group, Marcolin (86/100), Marchon Eyewear, Kering Eyewear (73/100) |
Moz Domain Authority 40/100 vs category average 47 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,803,013 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "De Rigo designs, produces, and distributes eyewear that reflects unique ways of seeing the world." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is IT-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Vue.
Social footprint: verified profiles on Instagram, Facebook, LinkedIn, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is De Rigo?", Claude could identify the brand as of September 2026. De Rigo is an Italian eyewear company founded in 1978, based in Longarone, Italy, that designs, manufactures and distributes glasses and sunglasses both under its own brands and through licenses for major fashion houses. Best known for Being a major eyewear manufacturer holding licenses for brands like Police, Lucky Brand, and historically Tiffany & Co. and Chopard eyewear.
When asked "Best brands similar to De Rigo?", Claude would recommend De Rigo as of September 2026. It's a legitimate major player in the eyewear manufacturing and licensing space, comparable to Luxottica or Marcolin, so it would be relevant in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
De Rigo's main competitors in Fashion & Apparel: EssilorLuxottica (77/100), Marcolin (86/100), Kering Eyewear (73/100).
Sources: Brand Analyzer scan
De Rigo offers eyewear products, including glasses designed, produced, and distributed under a portfolio of distinctive brands. Its products combine classic design elements with modern, innovative styling.
Sources: De Rigo official site
De Rigo is an Italian eyewear company founded in 1978 and headquartered in Longarone, Italy. It designs, produces, and distributes eyewear through a portfolio of brands, combining classic design elements with modern innovation.
Sources: De Rigo official site
De Rigo has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 36, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: De Rigo official site
De Rigo was founded in 1978. De Rigo operates in the Fashion & Apparel category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
De Rigo is headquartered in Longarone. De Rigo operates in the Fashion & Apparel category.
Sources: Wikidata
De Rigo designs, manufactures, and distributes eyewear products, including a portfolio of distinctive brands, for retailers and consumers. The company blends classic design with forward-looking innovation to produce eyewear intended to reflect diverse styles and perspectives.
Sources: De Rigo official site
De Rigo scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority.
Sources: De Rigo official site
De Rigo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: De Rigo official site
De Rigo is known for its nearly fifty years of expertise in eyewear design, production, and distribution, and for maintaining a portfolio of distinctive eyewear brands that combine classic elegance with contemporary style.
Sources: De Rigo official site
De Rigo's eyewear is used by fashion-conscious consumers seeking stylish, high-quality glasses, as well as eyewear retailers who stock and sell its branded products.
Sources: De Rigo official site
De Rigo scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
De Rigo has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,803,013 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify De Rigo from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to De Rigo: Deny Designs (76/100), Decathlon (76/100), Descamps (76/100), Disturbia (76/100).
A step up - brands to learn from: Zucchetti (81/100), Zivame (81/100).
Category leader: Complex (97/100).
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